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June 25, 1999 - Image 60

Resource type:
Text
Publication:
The Detroit Jewish News, 1999-06-25

Disclaimer: Computer generated plain text may have errors. Read more about this.

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personality," they'll
be hired by MGM.
In this case,
Productions Plus
serves strictly as a
referral agency and
will continue to do
so after the casino
opens.
What is MGM
looking for?
Krevsky defines it as
friendliness, talent, a
high level of enthu-
siasm, and an excep-
tional service ethic.
Adds Fuller, "We
Monica Haiduc, left, director of special events at
usually know when
Productions Plus, discusses the MGM Grand Detroit audi-
we see the girls
tions with her boss, Harriett Fuller.
whether they have
that special enthusi-
each other. I had known Margery for
asm. We know within 15 seconds.
a long time. When I was at Hudson's,
"Honestly, we can usually tell. It's
she would hire me to model."
how they come across. It's how they
"I was manager of the fashion
say hello.
bureau at Hudson's," said Krevsky,
Fuller and Krevsky could easily be
"and Harriett was the top model in
mistaken for applicants for the job.
Detroit. Hudson's wanted Harriett for
Fuller still retains the poise and bear-
every fashion show they had."
ing of the top model she was in New
The two had lunch several times
York for designers like Bill Blass,
afterward
and hatched their plan.
Oscar de la Renta and Halston. "Her
We
started
the business on a card
look and her expertise are really
table
in
a
living
room in Margery's
important to making that Grandette
home,
with
an
answering
machine,
look good," said Krevsky. "And I
on
Valentine's
Day
1981,"
said Fuller.
think that's one of the reasons they
"Then we moved," said Krevsky,
hired us.
" and my husband said, 'We can't have
Fuller and her husband of 42
this card table here anymore. Time to
years, real estate developer Sheldon
)))
move, go rent an office.
Fuller, have two children and three
Productions Plus opened their first_/
grandchildren.
branch office on March 1 in Redondo
The daughter of developer Harold
Beach, Calif. They now have 20 full-
Bloch and former actress and singer
time employees.
Pauline Bloch, Fuller began her career
The company declined to release
as a child model in department stores.
percentage
growth figures on the
Two of her brothers are in show busi-
advice
of
their
accountant and attor-
ness: radio and TV show host Sonny
ney,
said
Krevsky.
Bloch, and Broadway producer and
Retail merchandising specialist
former owner of Sardi's, Ivan Bloch.
Frederick Marx, now a partner in the
Krevsky, who was born in
Farmington Hills-based Marx Layne -1;
Philadelphia, has been married for 19
& Company, knew Fuller and
years to Dr. Seymour Krevsky, a
Krevsky when he was an executive at
Birmingham pediatrician. They have
Hudson's. He said, "Harriett and
one son. She is a docent at the
Margery, with their strong roots in
Holocaust Memorial Center.
retailing, have weaved their know-
How did they get started? "My
how about trend merchandising and
career was 25 years on the runway,"
runway glamour to the realm of auto
said Fuller. "And after 25 years, I
shows across the country. This enter-
decided I wanted to do something
prising duo has demonstrated that c\/
else. I started to be asked by other
Detroit exports not only the cars, but
people to do things like produce fash-
also the showmanship that accompa-
ion shows."
nies the introductions."
Krevsky, then the fashion buyer for
Fuller handles the creative end and
Alvin's, had gone to New York to see
Krevsky
the management end. But,
a fashion show. "It was a Bill Blass
added
Fuller,
"We both love business,
show at the Plaza Hotel," remembers
so
that's
a
love
we have together."
Fuller. "And we were seated next to

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