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June 18, 1999 - Image 71

Resource type:
Text
Publication:
The Detroit Jewish News, 1999-06-18

Disclaimer: Computer generated plain text may have errors. Read more about this.

The family was told Detroit vas a
dreary, dangerousplace to live with
terrible weather. But Shani says, "I
can't begin to tell you how surprised I
am by the beauty of the area, the
savvy people, the warm, welcoming
community. Even the weather hasn't
been bad. We drove around through
,,
the January snow storms.
The Shanis love the horse farm area
in which they live, but in contrast to
the rural style of Rochester Hills,
Shani finds the sophistication of her
customers in the nearby.Somerset
Collection an unexpected pleasure.
"These \vomen really understand the
fashion scene. They get it," says
Shani.
The Neiman Marcus staff has
taken to the new boss. Shani's "arrival
brought a complete professional," says
Marilyn Connor, public relations
manager. "She combines strategic
planning with a warm, never-ending
personality. It's a package that's excit-
ing for all of us."
Shani loves fashion and tends to a
classic, understated style. She's not
married to any one designer, but the
names Jil Sander and Armani (the
black label) crop up in her conversa-
tion.
She says she's not worried about
multi-millionaire computer execs run-
ning around Silicon Valley dressed in
jeans and T-shirts, or audiences turn-
ing up at theaters and concert halls in
sport clothes.
"We live in dynamic times," says
Shani. "We're on the cusp of an
upheaval, an amazing Internet world
we couldn't have foreseen 10 years
ago. It's changing the way we do
everything!"
In this new cyberspace world,
Shani's one assumption is that fashion
will be very relaxed.
The family travels frequently to
Cape Town, where her parents
returned to live, and to Israel, which
remains like a second home to Shani.
With its unique boutiques, "the fash-
ion scene is particularly interesting
there," she says, noting that Israel's
fashion industry has had an interna-
tional impact on bathing suits and
leathers.
Looking forward to a less-busy
pace once she settles into her job (she
typically keeps a 10-hour, six-day-a-
week work schedule), Shani says she
intends to become active in the Jewish
community. She's already met Penny
Blumenstein, president of the Jewish
Federation of Metropolitan Detroit. "I
look forward to my involvement." E

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Detroit Jewish News

6/18
1 999

71

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