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master's degree in human resources at
Central Michigan University, where he
was an assistant professor for a time.
Spurning the family scrap metal
business, he held positions in human
resources, recreation, housing and real
estate development for the cities of
Southfield and Huntington Woods, and
served a stint as a municipal bond com-
pany administrator and controller.
He also now works in one of several
federally funded career centers in
Oakland County, and gives motivation-
al speeches to business associations.
"I prefer to keep on the move all day
and see my clients in coffee houses,
book stores, their offices and homes,"
he said. "The main problem in my
business is that I must make good use
of my time, and I sometimes put in 18-
hour days to maintain the cash flow.
Mainly, it's word-of-mouth that keeps
the clients corning in."
Goldsmith sees 10 clients weekly,
both individuals and companies, and
charges $99 for two one-hour ses-
sions, including advice on how to
write a resume; S89 for separate
resume assistance; $59 for a brief
workshop, and $22 for a "jump-start"
job search packet.
"The resumes I see from most peo-
ple are what I call 'career obituaries,"
he said. "They just rattle off the per-
son's past jobs and don't communicate
to the prospective new employer the
person's strong points and what the
job-seeker can really do.
"Many people need more aggressive
resume-writing skills — the resumes
must be more clear and concise.
"Usually, a strong cover letter will
even do the trick. A resume is really
not intended to win the job, but to
convince the reader the person is a
good candidate for the job and
should be invited for an interview."
Goldsmith's popularity has increased
in recent months due to his "Job
Coach" radio program. The show hosts
buy commercial time on WNZK and
sell ads themselves to retail stores and
companies. Goldsmith's two hours on
the air weekly bring numerous calls
from people with job-coaching ques-
tions — many calling right from their
office.
PMP's coaching sessions are one to
two hours weekly, with a minimum
of three months, "but some coaching
relationships can last a few years,"
said Demp, who declined to discuss
fees. However, the fee schedule in the
International Coach Federation mem-
bership brochure says most coaches
charge individuals between S200 and