To make the big play in the work place, you may want to call in the coach. BILL CARROLL Special to the Jezvish News IV . hen a veterinarian found herself overworked and harried in her efforts to get ahead in life, she called Coach Barry Demp. When a young, $100,000-a-year automotive company executive was forced into early retire- ment and didn't know what to do next, he turned to Coach Larry Goldsmith. Demp and Goldsmith weren't being called upon as part of the "athletic trainer" defini- tion of the word "coach," but the "private tutor" definition. They are business coaches, a relatively new profession of job experts who help individu- als or employee groups pro- duce fulfilling results in any Demp their professional and velops personal lives — sometimes searching perSOnal for new jobs, but a nd corporate mainly advancing their ategie's. careers on the job. "People hire a coach when they are starting a new business, making a career transition, re-evalu- ating their life choices, or simply feel- ing ready for a professional or personal breakthrough," said Demp. "Through the coaching process, we improve their perfor- mance and enhance their quality of life." "People use professionals," Goldsmith said, "for everything else they do in their lives — pro- fessional physicians, dentists, CPAs, and others — so they also should get professional assistance for job placement and counseling. "Coaches help them overcome the barriers to employment and the prob- lems while they are employed. Everyone should have a better understanding of the sweeping changes encompassing employment and job security." 6/1 199 Detroit Jewish News 72