• Are you battling with your
child over food?

• Is your child sneaking food?

Goldsmith first advises clients not
to quit their current job: "Just make
subtle changes, such as different work
hours, a change in work habits, vari-
ous small items. But if the result is
that they must quit that job, my
advice usually is to start fresh and get
into a new field of work.
"I coach them on what to switch
to, how to be productive, how to
handle stressful situations, and how to
get along with other employees."
The high-paid executive who sud-
denly found himself "retired" at age
40 after 15 years with the auto manu-
facturer really had no skills for a new
job. He was not computer literate,
and he even had a bad title in his old
job, where it was unclear exactly what
he did.
"His only recourse," Goldsmith
stressed to him, "was to return to
school and get a master's degree,
acquiring new skills along the way.
He needed the degree to rejuvenate
his spirit and maintain his salary. He
had no time to feel sorry for himself.
He needed fast tutoring, guidance
and motivation."
Another cliem7 was ready to accept
a telemarketing job after being unem-
ployed for a period of time, but
Goldsmith convinced the client she
was good enough to take another job.
at higher pay because she really knew
the product and had better "cold-
turkey" sales-calling skills than other
applicants. The woman, in turn, con-
vinced the company.
An example of successful group
coaching was how Demp handled
executives for Sun Communities, a
Farmington Hills-based residential
real estate organization that experi-
enced rapid growth in recent years to
become one of the largest operators of
manufactured communities in the
nation.
After the 15-year-old firm's human
resources department contacted PMP
three years ago, Demp set up an ori-
entation meeting and a three-day off-
site conference followed by bimonthly
maintenance sessions for the 13-
member senior management group.
"Barry Demp helped us reach a
consensus on a company mission
statement and al;0-n 2. shared vision
and specific goals," said Sun
Communities President Gary
Shiffman. "He helped each manager
become a leader in his or her depart-
ment, identifying individual goals
along the way.
"We've achieved quantifiable
results. We're now the clear leader in

the industry with a significant profit
increase. We've since expanded the
coaching sessions to more groups
among our 70 employees."
Demp, 42, of Rochester Hills,
acquired his skills during 20 years of
sales, marketing and advertising expe-
rience at the Upjohn (now Pharmacia
& Upjohn) Pharmaceutical Co., liv-
ing in Philadelphia and Kalamazoo.
He obtained a B.S. degree in science
from Temple University, and coaching
advice from his father who was a
school guidance counselor.
Ninety percent of his coaching work
is with individuals, and the sessions are
so intense and far-reaching that the job
coaching often benefits the person's
spouse, children and grandchildren; the
client ends up with a better quality of
life and greater balance in the family
relationships.
An Orthodox Jewish client who
owns a book store came to him because
he wanted to be more productive at
work so he could devote additional
time each day to prayer. Demp went
over his work and home schedules with
him and guided him through.
"You can't help but develop close
relationships with clients in this type of
work," Demp pointed out, agreeing
that a business coach also has to be
somewhat of a psychologist. "Ten of my
clients attended my son's bar mitzvah.
Another client now flies in from
Denver each week just for job coaching.
"I may see 20 people on an ongo-
ing basis. Right now, I'm coaching a
city manager in the area, a General
Motors executive, a computer expert,
an insurance agent, and two writers
for an automotive industry publica-
tion. And PMP handles many people
who took early retirement in a variety
of industries.
"A tough part of our job is to get
workers to face up to the fact that they
need help — it often takes real courage
to submit to the coaching process."
Both Demp and Goldsmith attract
clients through word-of-mouth refer-
rals, networking at business meetings,
the Internet and some ads in the Yellow
Pages telephone book. Goldsmith said,
"The modern job world is changing
every day, and some people are just get-
ting lost in the shuffle. They don't real-
ize this until their company down-sizes
or just goes out of business — leaving
them in a lurch." Goldsmith, in his
505, grew up in the Jackson area (the
only Jewish boy in his high school
class), got a B.A. degree in industrial
management and accounting at
Lawrence Institute of Technology, and a

• Is your child gaining too
much weight?

• Do weight problems
run in your family?

CCW M

Center
for Childhood
Weight Management

Let the
professional
staff of
The Center for
Childhood Weight
Management help you
and your child.

For more information about
classes and locations, call:

(248) 661-6625

"Healthy Kids Are Happy Kids

"

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6/11
1999

Detroit Jewish News

75

