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Moshiach Online

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5/28

1999 ,

JN

et's be blunt:
Lubavitchers aren't
exactly your slick,
Lexus-driving mall-
strolling
b Starbucks-drinking b
Jews, but when it comes to
the most modern communi-
cation medium
the
Internet — Lubavirch sup-
porters leave other Jews in
the dust.
Really.
If you don't believe it
check out Moshiach Online,
a new site devoted ro the
concept at the heart of the
Lubavitch movement, the
coming of the Messiah.
This is cyber-outreach at its best:
attractive, easy ro navigate, with a
clear understanding of the intended
audience.
Note, for example, one of the open-
ing choices: "Moshiach for
Dummies," an introduction to
Messianic theology using anecdotes,
jokes and small nuggets of traditional
wisdom to explain what most non-
Orthodox and non-Chasidic Jews see
as something of a mystery.
A Moshiach Q. and A. section by
Rabbi Hechel Greenberg features
some of the best Web organization
around; there are general categories of
frequently asked questions, then spe-
cific questions, all in an easy-to-navi-
gate page. Unfortunately, not all the
questions are linked to answers, but

& Save

Pre ■

you/ hey to the future

" ,

't

Mora:Lech Vktu L'irary

o collection of books, articles
orel essays on MoShsoch

Moshiach For Dummies

res,,ne, ea-...c

Questions & Answers

Moshiach Virtual Library

Moshiach in the Parsha

Moshiach • the Basics

From Exile to Redemption
To Live Again

that should come soon.
In case you can't find the answers
you're looking for, there are easy-ro-
use forms for submitting your own
questions to the Chabadniks. The
Webmaster promises an answer within
24. hours.
A "virtual library" is under construc-
tion and will house an array of articles
on the subject. You can also read an
online "book" on Moshiach, though
in reality it's more like a short tract.
Aside from a short written messagc
from the late Lubavitcher Rebbe,
there's no specific reference to the
Chabad movement on the site.
Agree or disagree with the underly-
ing theology here, the Moshiach
Online homepage is a model of effec-
tive Web outreach. Other Jewish
groups should take note.
— James D. Besser

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