SI-40P SI1ERWOOD FOR YOUR
.
f mfoRITE GROOATEf

a festival, the thing that is of the most
value is content. When a film was first
released is almost secondary," she said.
Another problem was deciding
when the films would run. Because of
the arrangement with the Star
Southfield, opportunities to pick show
times were limited, Soble said.
"The art is how to maximize visibili-
ty, within the framework," she said.
"Like in any endeavor, you're not going
to suit everybody equally,. We only have
those days to work with and don't have
complete freedom with scheduling."
The first day's showings, on
Thursday, June 10, will be in the
Aaron DeRoy Theater in the Kahn
JCC. Starting with a free preview at 2
p.m., other films will follow at 5 and
8 p.m. The Thursday performances
are scheduled to be a preview of what's
to come later in the week.
Sunday, June 13, will feature an 8
p.m. show at the Star Southfield
Theater, and then 5 and 8 p.m. shows
on the last three days of the festival
through June 16.
Nitzana York, director of the JCC's
Jewish Life and Learning Department,
said she's hoping for a turnout of
2,500 for the festival — the maximum
number possible.
"Now is the time that we're adver-
tising, and we're hopeful we can get to
everyone," York said. The communi-
ty is obviously interested."
Holding the festival in June is later
in the year than the planners would
have liked, but securing May dates
became difficult with only two
months of planning. In memory of his
late wife Lenore, Milton Marwil of
West Bloomfield donated a $250,000
endowment to get a Jewish film festi-
val off the ground. The endowment
fund should generate between
$18,750 and $25,000 in interest
annually to run the film festival.
The Center will have less than that
amount to work with this year,
according to Weitzer, since the endow-
ment has had less than six months to
generate income.
Weitzer said 30 local agencies have
come on board as sponsors to help pay
for this year's festival.

General admission to the Jewish
Film Festival will be $6 per ses-
sion; 55 for seniors. A festival
pass to all the screenings is $45
($35 for seniors). Patron tickets
are $250; they include reserved
seating for each session and an
opening-reception invitation.

GIFTS MZE AL 'AYE
30 'if.° Off

MOST MFRS

PLOS.
COAAPLIAAENTARY 61ft WRAPPIN6-

SNAP St4ERWOOD foi A &REAT SELECTION Of ONiGWE
ONOCOAL GIFTS,,, IT'S WORTS IT!

6G44 ORCWARD LAKE ROAD AT MAPLE
WEST BLOOMFIELD 24+8 855 - 16 0 0
RAON-TWOIZ 10-9
TOE.- WED - FR1 -S AT 10-6
coN 12-5

American Heart
Association.,

Fighting Heart Disease
and Stroke

er

•

1999 528iTA

'499

36 Mo. Lease
'1,500 Down

* per

MO.

HURRY WHILE SUPPLY LASTS

*$2,687.94 due at lease signing includes refundable security
deposit of $550 and first payment of $499 plus $29.94 tax
per month and includes $1,500 cap cost reduction.
In stock units only.

©1995. American Heart Association

ERHARD BMW

The largest Volume Retailer in the Midwest
United StatesAlways Giving you the Best Selection
and Most Competitive Pricing

WHAT Do Fs
I O
A E T D
BIPBT
FRA
HAV F IN
COMMON

Erhard BMW

Check out our website
and win a prize
worth $170!

Advertise in our Arts & Entertainment Section!

vvvvw.detroitjewishnews.com

The Ultimate BMW Center

Maple at Telegraph
Bloomfield Hills

(248) 642-6565

The Uttimate Driving Machine'

-0'‘ fif find -, (1 94

JNArts Entertainment

Call The Sales Department

(248) 354.7123 Ext. 209

DETROIT
JEWISH NEWS

„IN

Detroit Jewish News

5/14
1999

19