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the tone for the new millennium,
positioning kosher supermarkets to be
the retail on-line clearinghouse for all
kosher manufacturers," said Alex
Schleider, vice president of operations
at Koshersupermarket.com .
"We are really excited about this,"
said Brigitta Wade, head of public
relations at Empire Kosher. "This is
wonderful for consumers, especially
those who call us because they don't
have access to our products."
Although all consumers are the
target market for this new venture,
most of the focus is on those who
may not have easy access to Empire
Kosher food products. "This enter-
prise is mostly a solution for those
who live in areas where the closest
kosher supermarket is miles away,"
Wade said.
"This will open doors as a major
opportunity for people who keep
kosher to buy kosher products simply
and stress-free," said Bryan Eisenberg,
a spokesman for
Koshersupermarket.com . 'Our focus

4 Imce

Buying kosher
on-line.

Melanie S. Bishop

ReM E.3tele One
70 1 Orchard Lake Road
West Blu ornfi etri, Ml 4 8322
Phone: (248) 7 70-1900

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4/16
1999

114 Detroit Jewish News

•

4 . :n 061

MOW RUNE
'WE:SING INFO
SUBSCRIPIN

is to help those who are having a hard
time getting kosher food."
It's not only Jewish consumers who
are scouting the Web for kosher out-
lets. Non-Jews, including vegetarians,
black Muslims and Seventh-Day
Adventists, who follow strict dietary
laws, provide almost 10 percent of the
business at kosher supermarkets,
according to kosher supermarket own-
ers.
"I would definitely check it out, but I
don't think I would use it," said Betty
Nissenfeld, a member of the Board of
Jewish Education of Greater New York
and a frequent Empire customer. "I was
never a big Internet orderer."
Although some are still "Web
wary," online business is expected to
increase in the coming years.
"E-Chicken is a model for other
companies wetting their feet in this
field," said Schleider. "We are in the
process of engaging in talks with
Manischewitz and Kedem to do some-
thing similar."

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