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Topping The Charts
Nationally, campaign drives in
1998 amassed record totals.
JULIA GOLDMAN
Jewish Telegraphic Agency
New York
T
pings are looking up for
North America's most
broad-based Jewish fund-
raising campaign.
A final tally shows UJA Federations
of North America's 1998 annual cam-
paign brought in $763 million — up
$26 million over 1997 — with 107 of
;Lhe system's 189 federated Jewish com-
munities reporting significant increases
in their individual campaigns.
"Obviously, the prevailing wisdom
that the campaign has not been
healthy is quite wrong," said Carole
Solomon, the United Jewish Appeal's
national campaign chair.
Solomon and other UJA officials
--.ray the upswing will continue into the
1999 campaign.
The annual campaign totals repre-
sent money collected by local federa-
tions for community agencies and
projects and for the UJA, which pro-
vides money for Jewish needs around
the world through the Jewish Agency
for Israel and the American Jewish
Joint Distribution Committee.
The most surprising success story at
federations across the country may be
the growing number of alternatives to
campaign fund-raising that have
evolved over the past two decades.
Such alternatives include endowment
and other donor-advised funds.
"Different things turn on different
people," said Robert Aronson, the
executive vice president of the Jewish
Federation of Metropolitan Detroit.
"Over the years, I think we're going
to be seeing slow growth in the annual
campaign if we do it right. But we
could see dramatic growth in endow-
ment" and capital campaigns.
"The dollars are there — it's a ques-
tion of finding something that is right
for the contributor in the area of
Jewish life."
Whereas general contributions to
campaigns are pooled and allocated
according to prearranged formulas and
committee recommendations, new
funding options for donors put more
decision-making power in their hands.
These new philanthropic outlets
attract donors because they offer direct
involvement in grant making, tax ben-
efits and the opportunity for personal
recognition.
Their contributions, in turn, pro-
vide federations with investment
instruments for long-term income.
Donald Kent, vice president for devel-
opment and marketing for the Council
of Jewish Federations, noted that federa-
tions have accumulated more than $6
billion in assets from those funding
sources during the last two decades.
Contrary to some fund-raisers' fears
that the annual campaign would have
to compete with endowments and
restricted funds, the funding streams
are proving to be mutually beneficial,
UJA officials say. In 1998, $230 mil-
lion was contributed to permanent
endowments, while $900 million
poured in to over 7,000 donor-advised
funds and foundations.
During the same period, $540 mil-
lion was contributed from endow-
ments and foundations to specific pro-
jects and charities, including some sec-
ular charities. Of these grants, $140
million went directly into the annual
campaign of the federations.
In 1993, for example, the campaign
dipped from $727 million to $715 mil-
lion and then hovered at $718 million
in 1994 and 1995, according to Michael
Fischer, a vice president at UJA.
He attributed the decline to donors
concentrating their energies on sepa-
rate fiind-raising drives from 1991 to
1994 in support of Operation Exodus,
which helped Israel absorb hundreds
of thousands of Jews from the former
Soviet Union.
Fischer said the campaign has been
gaining momentum over the past three
years, with an increase of $45 million
overall between 1995 and 1998.
Officials said the momentum con-
tinued despite a brief period in which
donations were adversely affected by
donor concerns about religious plural-
ism-related issues in Israel.
Still, with an increase of 4.6 percent
over last year, the 1998 campaign kept
ahead of the inflation rate for the first
time in more than a decade.
Some local federation leaders
attribute new enthusiasm to efforts by
community campaigns to strengthen the
local Jewish community through both
programming and infrastructure. fl
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3/19
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Detroit Jewish News 11