Travel

RENT A TROWBRIDGE APARTMENT
AND WE'LL THROW IN A CHEF,
A HOUSEKEEPER AND A DRIVER.

♦ DINNER SERVED NIGHTLY

• ♦ PROFESSIONAL
TRANSPORTATION

♦ SPACIOUS ONE AND TWO
BEDROOM APARTMENTS

♦ RECREATIONAL ACTIVITIES
AND. PROGRAMS

♦ INDEPENDENT AND
ASSISI ED LIVING

♦ 24-HOUR CONCIERGE

♦ EMERGENCY RESPONSE
SYSTEM AND TWO DAILY
CHECKS

♦ AND MUCH MORE "‘

To find out
more about
The Trowbridge
Call Donna at
(248) 352-0208

THE TROWBRIDGE
24111 CIVIC CENTER DRIVE
SOUTHFIELD, MI 48034
II

Forest City Management Inc.
Apartment Division does not
discriminate on the basis of
handicapped status in the
admission or access to or
treatment, or employment in
its programs and activities.
Equal Housing
Opportunity/Equal
. Opportunity Employer

RENFREW IS COMING TO ROZ & SHERM

FOR THE VERY FIRST TIME.

Be there when Roz &

SHERM

presents the tailored beauty of

Renfrew's Spring creations. Meet designer representative Patty Cymbala, who will introduce

the complete line of elegantly tailored and distinctive outfits.

Thursday, Friday & Saturday,

February 18th, 19th and 20th

1-1 ILA

2/12
1999

\

BLOOMFIELD PLAZA * 6536 TELEGRAPH ROAD * BLOOMFIELD HILLS, MI 48301 * (248) 855-8877

100 Detroit Jewish News

its wide array of exercise machines.
The main ingredient in the
Concord's success recipe was convivi-
ality and laughter, which it provided
in the form of the best Borsht Belt
entertainment available. From the
1930s through the 1990s, the
Concord featured stellar performers
such as Jerry Lewis, Milton Berle,
Danny Kaye, Eddie Fisher, Sammy
Davis Jr., the Mamas and Poppas and
other stand up comics, crooners,
dancers and magicians in its 1,000-
seat lounge.
Many of today's young comics got
their starts as toomlers, or entertainers,
at the Concord.
The Concord was a Jewish hotel and
attracted a predominantly Jewish clien-
tele. Singles weekends were a major fea-
ture at the hotel and many a shiduch
(match) was made there over the years.
In its halcyon years (the '50s
through the '80s), some of the world's
greatest cantors led High Holiday ser-
vices, and during other Jewish festivals
the hotel engaged cantors and rabbis
to conduct services and give lectures.
Numerous rabbinical organizations
chose the Concord for their annual
conventions. As late as last summer,
the Concord had two daily minyanim
and at a service in early September
featured a special reading from
Tehilim (Psalms) in memory of vic-
tims of the Swissair crash.
Over the years, demographic devel-
opments in the Jewish community,
changing vacation patterns, jet air
travel and the rules of economics dic- (-/
tated a shift in the Concord's market-
ing policies. More emphasis was put
on convention business and confer-
ences. A wide variety of corporations
chose the Concord as a congenial
venue for its executives, because of the
hotel's amenities and especially its
excellent golf facilities.
Fraternal orders, musical societies,
professional associations opted for the
Concord for the same reasons. The
composition of the clientele naturally
changed and it was not surprising in
recent years to hear non-Jewish guests
asking why they could not have milk
with their coffee at the dinner hour.
The critical mass which helped the
Concord maintain its position as the
leading Jewish hotel in the Catskills for
almost three-quarters-of-a-century failed
in the late 1990s and the hotel's demise
has brought many a misty eye to the
scores of thousands of people who asso-
ciate the hotel with memories of good
times, good food and good company. Li