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"We are going to do a kickoff this
spring, but since it happened so quick-
ly, we can't produce what we'd consid-
er the norm," said Margo Weitzer, the
JCC director of programming.
"Normally, we'd create this with a
committee structure, but at this point,
a lot of the foundations haven't been
created yet."
While no concrete dates have been
selected yet for this year, she is hoping
to run two or three films over a few
days. Weitzer is exploring where the
films will run.
The JCC's Shiffman social hall seats
800, but it is being renovated this
spring. Last year, the JCC used the
United Artists in Commerce Township
for the screening of The Jew in the
Lotus and filled the auditorium.
Weitzer said that the film festival
will be part of the Jewish Life and
Learning Department, but "what we
do this year may or may not be how
we handle it after that.
"I think it has the potential to be
on par with book fair in terms of size

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and scope," she continued. "The
Jewish community supports Jewish
culture, history and its current repre-
sentation in society."
The question of what constitutes a
Jewish film is one that will be
answered when committees are
formed. For this year, the film Will
have "Jewish content or some outward
Jewish connection in the film like the
subject matter, producer or director,"
Weitzer said.
The intent, according to Weitzer, is
to offer a connection to Jewish identi-
ty through film and discussions.
Its not our intent to have people
show up and then leave two hours
later," she said. "This could be an edu-
cational experience, not just entertain-
ment.''
According to Jewish Foundation
of Metropolitan Detroit endowment
guidelines, the $250,000 endowment
would generate between $18,750
and $25,000 a year. Center leaders
will seek corporate sponsorships to
go with that. fl

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how to find films, where the distribu-
tors are and construct a budget."
Kassow estimates that films cost
around $1,000 per one-time screening.
She tries to arrange a mix of documen-
taries and feature films.
"Every year, we try to respond with
what's out and show the most current
films," Kassow said. "We don't always
get this year's releases because they will
only get shown in New York or
Boston."
Kassow said Hartford has its festival
after the Boston and San Francisco
ones, so she can benefit from what
they did.
Toronto's festival takes place at the
Bloor Cinema in downtown, while
Hartford's splits time between the
Cinestudio at Trinity College, the lib-
eral arts school that co-sponsors the
event, and the Gilman Theater in
Hartford JCC.
A number of cities with Jewish popu-
lations smaller than Detroit's, including
Denver, Phoenix and Tucson, already

support Jewish film festivals.
"Detroit should've had one a long
time ago because of the size of the
community," Schwartzberg said. "It
depends on having the right person
there to run it."

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Clarification

Because of an editing error, the
article "World's Apart"on Jan. 8
about Russian- and American-
born Jews at the Teitel Jewish
Apartments & Services attrib-
uted a quote to the wrong
speaker. It was Esther Fishman,
a resident, not Ida Kogan, the
resident services cooridnator,.
who said that some Russian-
born residents used to push her
at the elevators but that "now
when they see me, they stop and
hold the elevator, and I see that
happening more and more."

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Detroit Jewish News

1/22
1999

9