\ which he translated as a 'born sales- man,' an accolade that stuck in his head and occasionally lit up like a storefront sign," she writes. At 16, Aaron sailed for America, but found living with relatives in the East Bronx and working as a coal deliverer not the life he had imagined for himself. He got work on a boat headed for Savannah and there talked his way into working for a Jewish merchant. Although he loved the South, he returned to New York at age 23 to find a wife and met Reba. Again, he saw opportunities beyond the five bor- oughs and convinced his new wife to move to the South. Aaron lived by his motto: "Know when you're happy, and the rest is easy." Reba, like many immigrant women, was unschooled in Jewish reli- gion but deeply attached and deter- mined to keep some semblance of Judaism in their Union City life. Fri- days, she baked challah, lit candles and served chicken on a white table- cloth. She worried a lot about the Jewish education her children weren't receiv- ing and felt guilty about the holidays they didn't observe. Aaron was not at all pious; he was a merchant first and, always, a family man. But although he became one of the leading businessmen in town and did much to improve the place, he was always considered an outsider, never invited to join the local Rotary Club. Still, he was-unfazed. Aaron's other motto: "For a real bargain while you're making a living, you should make also a life." The author says that her unworldly immigrant parents actually had a lot in common with their unworldly gen- tile neighbors and eventually made many friendships. Their first friend in town, though, was quite different from the others. Miss Brookie, a wealthy woman from a prominent family, was educat- ed in the North. The loving and eccentric spinster, who fought to end child labor in the town's factory, sounds like she could be a character in a Eudora Welty story. Suberman beautifully captures the language of the South and the inflec- tions of Yiddish-speaking immigrants, and the cross between the two; the book highlights the strong connec- tions between language and memory. When a New York aunt visits and bristles with the wife of a Jewish mer- chant from a Kentucky town 25 miles away, Suberman writes, "When they spoke to each other, it was as though they were biting off tough crusts of rye bread." In her travels talking about The Jew Store, Suberman is frequently asked about the Ku Klux Klan. "I thought the Klan would never harm us," she notes. "I knew everyone inside those sheets." Many times, she heard them say they "were out to protect the good peo- ple in our town" and believed them. Her parents understood differently. They knew about Leo Frank, the Jew- ish man lynched in Georgia in 1915. Once, her father indirectly received a threat after he promoted a black helper in the store to a commissioned salesman; he then hired the man as his chauffeur. The author reflects that one of the reasons that the Klan never marched on their store was that the owner of the property was a Klan member. She writes: "Greenbacks beat back white sheets every time." Suberman's childhood in Union City was marked by the freedom and intimacy of small towns. "I was a yokel," she says. "I knew nothing of museums, of restaurants, certainly not Jewish delicatessens. I was at ease eat- ing chicken fried in bacon grease at a neighbor's house." She admits that she shared the big- otry of her peers, but adds with hope- fulness that "people can change. I did." It was Reba who convinced her husband to move back to New York in 1933, when Stella's older sister Miriam was beginning to date and there were no Jewish young men in sight. As they were leaving, the Sentinel newspaper ran a long story about the family. Suberman, then 11, transferred to a school in New York and was sent to speech classes, along with immigrant kids, to alter her Southern accent. To Reba's surprise, she missed the South more than anyone else. Aaron, with money he saved in Union City and his natural pluck, bought a garage in New York and later was involved in real estate in Florida, although the author says that he never quite found himself again. When he died 20 years ago, the Sentinel clipping was folded up inside his wallet. In 1995, Suberman, now a mother and grandmother, returned to Union City for the first time. The main street, where "Bronson's Low-Priced Store" stood, is little changed, although the shop is now an electronics store. Since the book was published, she heard from a Jewish man who now lives in Union City and owns a large department store there. The town now has three Jews. Li A PR PI. 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