PUSHING THE ARTFORM
NA Losing
a Top Aide
ew York
n the latest high-level personnel
change ro hit the Jewish fund-
raising establishment, Bernard
Moscovitz has resigned as execu-
:ive vice president of the United
`, wish Appeal to accept an executive
post at the American Associates of
Ben-Gurion University of the Negev.
The move comes as a search corn-
ittee is narrowing down a list of
otential candidates for the chief exec-
tive post of the new entity to be
ormed through the merger of the UJA
nd the Council of Jewish Federations.
UJA President Richard Wexler, in a
statement announcing Moscovitz's
departure, praised him for "spearhead-
ing the organization's marketing and
communications efforts."
Moscovitz, who has a background
in advertising, was the UJA's first
national director for marketing before
being named as executive vice presi-
dent in 1994. He will take over as
xecutive vice president and chief exec-
utive officer at the American fund-rais-
ing arm of Ben-Gurion on Jan. 19.
UJA, which raises funds for overseas
ewish needs, and CJF, which represents
Jewish federations in North America,
entered a partnership in June With the
United Israel Appeal, which funnels
money raised by the federations and
UJA to the Jewish Agency for Israel.
That partnership, currently being
called the UJA Federations of North
America, will be formalized next year.
Moscovitz is the second executive to
leave the partnership since its formation.
Martin Kraar stepped down as the
top professional at CJF in July to take
over the helm of the American
Committee for the Weizmann Institute
of Science. Jay Yoskowitz, then CJF
chief operating officer, took over from
Kraar as executive vice president.
The search committee, chaired by
lay leaders Daniel Shapiro of New
York and Richard Pearlstone of Aspen,
Colo., has spent the past four months
looking for a professional leader to
direct the mammoth entity, which will
help manage the fund-raising cam-
paigns and social service activities of
some 200 Jewish communities.
Wexler said he expects the search to
conclude by February. El
Julia Goldman
Jewish Telegraphic Agency
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Detroit Jewish News
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