Gift Guide
Ashley Stewart
B & B Bar-B-Que
Baskin & Robbins
Bread Basket
Dillman Chiropractic Life
Discount Uniform
Dots
Dollar Castle
Eye Right
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Fashion Bug
Glory Jewelers
K-Mart
King Lim's Garden
Lincoln Barber Shop
Magic Touch Beauty Shop
Metropolitan Dry Cleaners
Nora's Design
Payless Shoes
Rite Aid
Rainbow Apparel
Radio Shack
Secretary of State
Sherman's Foot Care
Strictly Kosher Meats
T. Nails
The Book Beat
Towne Theatre
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make Lincoln Center
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Imports, one of the country's largest
distributors of Chanukah goods,
licensed the right to put Mickey,
Winnie the Pooh and Curious George
on menorahs.
He has been approached by the cre-
ators of some characters, including
Power Rangers and Superman, to ren-
der their characters on menorahs but
turned them down, Lax said in an
interview in his bustling warehouse in
Brooklyn.
Lax, who is Orthodox and permits
his own children to use only the oil-
and-wick menorahs preferred by the
fervently Orthodox community, said
that he wouldn't produce a menorah
with violent or unpleasant characters.
"It has to be `geshmakt,' " said Lax,
using the Yiddish term for enjoyable, of
his kids' designs. "It has to have a
`ta'am,'" or appropriate flavor, he said.
As workers packed orders full of
menorahs, musical Chanukah snow
globes and Winnie the Pooh
Chanukah painted dreidels and glitter
cups, Lax said two types of people buy
the "kitschy" menorahs — collectors
and those 'who want a flavor of some-
thing Jewish or are trying to get their
Jewish :hild to participate."
But in the experience of one major
retailer, most people "choose Noah's
arks, or choo-choo trains for kids.
which can be charming. When they
bring in the real secular stuff, it's almost
like they forget the meaning of the holi-
day," said Daniel Levine, whose
Manhattan store, J. Levine Judaica, car-
ries about 300 different menorah styles.
As far as some people are concerned,
the Disnevfication of Chanukah is tak-
ing things a few steps too far.
"Since when are Mickey and Winnie
Jewish?" asked Shari Boraz, proprietor
of Galerie Robin Fine Judaica in
Hanover, N.H., which focuses on more
artistic menorahs in both its traditional
and on-line catalogues.
For many menorah mavens, the
tried-and-true works well.
"With all the hoopla, the traditional
still sells," said Terry Heller, manager of
a large Judaica store at Temple
Emanuel in Denver, and proprietor Ji
an online catalogue, Artistic Judaic
Promotions.
Even with all of the alternatives avail-
able "some people want it to look
like a menorah should," she said.