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December 04, 1998 - Image 114

Resource type:
Text
Publication:
The Detroit Jewish News, 1998-12-04

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Gift Guide

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LOCATED IN
THE ORCHARD MALL
6385 ORCHARD LAKE
AT MAPLE
WEST BLOOMFIELD

248.855.4488

OPEN SUNDAYS BEGINNING
NOVEMBER 29 THRU DECEMBER 20
-- 12 NOON - 5 p.m.
MONDAY THRU SATURDAY
DEC 14 - DEC. 23
10 a.m. - 13 p.m.

MONDAY - TUESDAY - WEDNESDAY
FRIDAY - SATURDAY
10 AM - 5:30 PM
THURSDAY 10 AM - 8 PM

'ITEMS UNDER $25 EXCLUDED

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INTERNATIONAL NEWS PLUS

372 Oullette Avenue • Windsor, Canada

12/4
1998

ful in many media have branched out
into the menorah market.
Whether your taste runs to fused art
glass, anodized aluminum or hand-
painted ceramic, there's a funky meno- •
rah available to collect.
"Not a day goes by that I don't get a
call from an artist who wants to show
me something new," said Claire
Schneider, manager of the Treasures of
Judaica store at the University of
Judaism in Los Angeles. Adam
Berkowitz is a young designer who
describes himself as an "industrial sculp-
tor." He creates cabinets, chairs and wall
coverings out of environmentally sound
materials.
This year, for the first time, he
designed a menorah. Crafted from
brushed aluminum, with rounded
curves, it fits together like a sophisticat-
ed puzzle.
"An appreciation for new materials in
Jewish objects is trickling down from
the secular design world," said
Berkowitz while standing in his draw-
ing-and prototype-filled Brooklyn stu-
dio as African music played in the back-
ground.
"I'm trying to interest my generation
and younger people in Judaica,” said
Berkowitz, 29.
"Just seeing what's happening to my
friends and the rest of the Jewish com-
munity with intermarriage, I feel that in
some way by having Judaica with a cer-
tain edge and freshness it might spark
the interest of someone who otherwise
might not" light a menorah.
The number of outlets selling meno-
rahs has also expanded in recent years.
Once purchased most often in mom-
and-pop Judaica stores, menorahs are
now also sold in chic galleries and the
largest national chains, from Lord &
Taylor to Bed, Bath & Beyond. Even
the Home Shopping Network has got-
ten on board.
Not all of the newfangled menorahs
are kosher, \Yarned some retailers.
The moose menorah, which has
antlers at different levels, does nor meet
the requirement for menorahs: that all
of its eight candles stand at the same
height so that the shamash, which is
used for lighting the other candles, is
the only elevated flame.
But not all characters are acceptable
for the trendy menorah merchandising.
Philip Lax, owner of Aviv Judaica

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