IS IT REALLY BETTER TO GIVE
THAN TO RECEIVE?
That's a tough question to answer when you give a portrait
gift certificate from LIEBERMAN PHOTOGRAPHY.
Chanukah items. The more unusual
eral Years, a year ago it began selling
ones include a gift box of chocolate
them nationally.
potato lathes ($16 for a pack of eight),
"The company is always looking
a 10-ounce dreidel filled with crunchie
for new consumer opportunities,
peanut butter ($10) and four-ounce
especially when it comes to gifting,"
bars of milk or dark chocolate
Julie Felss, marketing manager for
wrapped in blue and gold ($4.25)
Godiva, headquartered in New York,
Le Chocolatier, a chocolate manu-
said in explaining the move. Godiva,
facturer in Miami Beach, Fla., has
she added, has seen "double-digit
been in business for 18 years.
increases in demand" For its
Although it can't compare in size to
Chanukah products in the past year,
the national manufacturers, last year
and plans to expand the line next
the company experienced a sudden,
year. Currently, Godiva's elaborately
increased demand for chocolate
packaged products include a bag o! .
Chanukah products.
10 yell coins for $10 and a half-
"We had a 30 percent increase in
pound box of chocolates for $26.
sales," said company owner Joseph
Both are kosher.
Marmor.
In contrast to other manufacturers
The bulk of the company's busi-
the only Chanukah chocolate product
ness is corporate gifts. Nilarmor
that Hershey's Co. is marketing this
thinks that the increased demand for
season is a 2-pound solid Hershey',-,
the company's Chanukah chocolates
milk chocolate "greeting card" with
is due to an increased awareness of
"Happy Hanukkah" stamped on it.
the holiday and of Jewish clientele.
This kosher item ($17) is available
"People don't want to send choco-
through the company's gift catalog
late Santa Clauses," he said of business
(call 800 454 7737).
gift exchanges. Metro Detroit choco-
Meanwhile, in Bloomfield Hills,
late lovers who want to sample Le
McGuire checks her Chanukah
Chocolatier products can order them
che - lare stock at Sydney Bogy and
through the Internet at www.lechoco-
prepares to hang two electric meno-
latier.corn. For the company's free
rahs in her shopfront window. "My
brochure, call (888) lechoco.
customers gave them to me," she says,
Barton's Chocolates Inc., a nation-
noting that they will give off a special
al manufacturer headquartered in
glow this holiday season.
New York, has been in busi-
ness since 1938. It is the
largest seller of chocolate
kosher items in the United
States, and probably the best
known, as well. In the last
two years, sales of its
Chanukah products have
risen some 12 to 15 percent,
compared to 3 to 5 percent in
previous years, according to
Anthony Forgione, Barton's
president.
Despite the rise in sales,
Chanukah is not Barton's
best-selling Jewish holiday.
"We sell the most at Passover;
Chanukah is No. 2," said
Forgione.
Last year, Godiva
Chocolatier, another national
manufacturer, expanded its
Chanukah marketing.
Although Godiva had been
Even the mail order food giant Henry David
have some kosher chocolate treats. To order call,
selling its Chanukah products
in selected retail stores for sev- 800-547-3033.
-
GIFT CER77F7CATES FOR THOSE "HARD TO BUY FOR" PEOPLE
Lieberman
Photography
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12/4
1998
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