Ashley Stewart
B & B Bar-B-Que
Baskin & Robbins
Bread Basket
Dillman Chiropractic Life
Discount Uniform
Dots
Dollar Castle
Eye Right
Farmer Jack
Fashion Bug
Glory Jewelers
K-Mart
King Lim's Garden
Lincoln Barber Shop
Magic Touch Beauty Shop
Metropolitan Dry Cleaners
Nora's Design
Payless Shoes
Rite Aid
Rainbow Apparel
Radio Shack
Secretary of State
Sherman's Foot Care
Strictly Kosher Meats
T. Nails
The Book Beat
Towne Theatre

Long
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(Between 8 & 9 Mile)

Southfield
(248) 948-1060

36539 Gratiot Ave. 3337 Auburn Rd.

(South of 16 Mlle)

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Mt. Clemens
(810) 790-3065

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181 S. Old Woodward Ave.
(1 Blk. S. of Maple. Next to
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(248) 642-1690

Mon.—Sat.

9:30-5:30.
Thurs.-Fri.
9:30-8:00.
Sunday 1:00-5:00

Business

Mahane Yehuda.
But a glance around the indoor
market reveals some differences that
Mahane Yehuda fans are likely to
lament if mall culture eventually ren-
ders market culture extinct.
All of the 74 shops on the ground
floor are framed with the same stan-
dard blue trim paint, compared to
the Mahane Yehuda stalls of different
shapes, colors and character.
Aisles in the mall are perfectly
straight, while Mahane Yehuda's alleys
twist and turn in every direction.
Some indoor shops are clearly
more upscale than what is to be
found at the outdoor market, which
caters to low-income shoppers. Most
of the simplicity that characterizes
Mahane Yehuda is nowhere to be
found in the mall.
Ilan Siman-Tov, whose longtime
family butcher shop from Mahane
Yehuda has opened a second branch
in the mall, is not trying to attract
the same clientele indoors.
"Mahane Yehuda shoppers aren't
going to come here," he says, his
new shop sparkling and displaying
shiny shelves of fine wines that
would be difficult to find in Mahane
Yehuda.
"They like the noise, the dirt and
the balaaan,"or confusion, he adds.
"Here the people are much more .
refined."
So far, confident Mahane Yehuda
stall owners are actually welcoming
the mall — which has provided des-
perately needed parking to the area.
"It's a great thing for us," says
Yehuda Ezra, 52. "People are parking
down there and walking up here to
shop."
Ezra's family-run Adin Coffee stall
has been open at Mahane Yehuda for
40 years. He invites shoppers to sniff
and smell the rich odor of an array
of coffees and oriental spices that
permeate the air. "Can you get that
inside?" he asks proudly.
And not only does the new mall
not offer the smells and tastes of
Mahane Yehuda, says Ezra, but it
cannot compete with the prices,
since storeowners in the mall have
higher overhead to pay for space and
security. He is convinced that the
character of Mahane Yehuda will
win out where the small corner
stores did not.
Even though Ezra knows more
Israelis are buying in supermarkets,
his prognosis for the new mall is
grim. "In two or three years, that
mall is going to become one big
wedding hall."

❑

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