Business

YAD EZRA

feed/mg - lre Jew/sir Horgry

The Board of Directors and Staff of

Yad Ezra

Israeli Shuk
Welcomes Mall

wish to thank

Susie Citrin

AVI MACH LI S

Special to The Jewish. Arezos

and the 725 supporters of our very successful Dinner.

The community's response to this effort helps ensure that Yad Ezra
continues its pledge to provide nutritious kosher food packages to
more than 1,800 needy individuals every month.

Thank You!

rrl Y

20% off everyday* 20% off everyday 20% off everyday 20% off everyday

Come to ..1.14rtili and gallery and behold a
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LOCATED IN
THE ORCHARD MALL k\
6385 ORCHARD LAKE
AT MAPLE
WEST BLOOMFIELD

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OPEN SUNDAYS BEGINNING
NOVEMBER 29 THRU DECEMBER 20
12 NOON - 5 p.m.

248.855.4488

MONDAY-TUESDAY-WEDNESDAY
FRIDAY-SATURDAY
10 am 5:30 pm
THURSDAY 10 am -8 pm
-ITEMS UNDER $25 EXCLUDED

MONDAY THRU SATURDAY
DEC. 14 - DEC. 23
10 a.m. - 8 p.m.

g a

Your neighborhood store for twenty years!

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zillgerMall ' S

I

n front of Haim Ohana's fish
stand in the Mahane Yehuda
open-air produce marker in
Jerusalem, a pre-Sabbath crowd
of shoppers gathers as usual
even
though a spanking new indoor mall
has just opened down the block.
Ohana, 40, whose stand has been
in Mahane Yehuda for 25 years, is
not bothered by the new competi-
tion.
"We aren't threatened by it at all,"
he says, wearing a yellow shirt and
fish-stained plastic apron as he fills
another bag with some carp.
"That's not Mahane Yehuda.
Mahane Yehuda is natural, it comes
from the soul. Can you believe they
put fans in that place!"
The new $40 million indoor mall
already has 74 shops and can hold
another I80 on its upper levels. It
offers the convenience of shopping
carts and parking, both of which are
lacking in the outdoor market.
It also boasts tight security
an
important asset considering that
Mahane Yehuda has been a repeated
target of Palestinian terrorists.
The attempt to merge a tradition-
al outdoor market with a contempo-
rary indoor mall is the latest sign of
a transformation of shopping habits
as Israel evolves from an emerging to
a 'developed economy. -
During the past decade, supermar-
kets have popped up in Israeli neigh-
borhoods, while markolot, or small
corner stores, are quickly becoming
extinct. And this can be expected to
continue, with supermarket chains
mulling the launch of massive expan-
sion plans, which include the open-
ing of special supermarkets targeting
the Orthodox and Arab populations.
So far, there is only a sparse flow
of shoppers in the new mall, and
vendors admit it could take several
months before they find out whether
the idea has commercial potential.
Managers of the new mall insist
that they do not intend to replace
Mahane Yehuda's shuk, or market.
"We are not against the shuk,"
says Omer Karchi, administrative
director of the mall. "We just want
to attract more shoppers to the area."
But some stall owners in the new