Business
Is this your mother?
correct any
problem, and I
think that adds
to our repeat
business."
Rusgo, 37,
and DePanicis,
39, met while
working in a
men's clothin g
store in Ohio.
He met
Cicchini at a
convention and
worked out the
change of own-
ership.
On a per-
Rusgo takes some measurements.
sonal level,
we found is that they like and wear all
Rusgo's move to Michigan brought reli-
the clothes they buy from us. That's
gious affiliation through Rabbi David
because of fit, and people always are
Nelson of Congregation Beth Shalom,
going
to put on clothing that feels
who helped convert Rusgo's wife to
good."
❑
Judaism. The Rusgos and their two
children live in Troy.
At the time of the business buyout,
the operation consisted only of
Cicchini and two tailors. The new
owners extended their customer base
by hiring a sales staff and additional
Levi Smith has
tailors that now serve some 2,000
been reelected
clients.
to the position
Al Goldberg, head of the Express
of vice presi-
Group, heard about Rusgo from a
dent of
friend. "I buy sportswear at the malls,
International
but I buy suits and sports jackets from
Tenant
Steve," Goldberg says. "I like the con-
Representative
Levi Smith
venience and the quality. My tuxedo is
Alliance.
custom-made, and I can wear it and
Founded in
travel with it and not worry about the
1992, it includes 31 member
companies in major real estate
way it looks."
Although fewer than 5 percent of
markets in North America and
clients are women, Rusgo's staff is try-
represents only corporate users
ing to increase that number.
of real estate.
"If women know what they want,
Fairway Construction
there's no problem," Rusgo says.
"Women like to try things on because
Company of Southfield has
earned the National Remodeling
they have more dress options. When a
Quality Gold Award for Quality
man puts on a suit, there is just one
Achievement, sponsored by the
spot where the coat length is sup-
National Association of Home
posed to be; it's nor that way with
Builders Remodelers Council
women.
"We ask women to bring in clothes
and the NAHB Research
Center. Adam Helfman is presi-
they have and like, and we just spend
dent of Fairway Construction.
more time with them so they can visu-
alize as we go. We use two custom
Associates Creative Inc. has
houses that specialize in women's
recently been rated as superior
clothes."
by the Association for Investor
This season, the popular suit for
Alliance. The rating was given
men has three buttons, although
to AIA for work it is doing for
Rusgo's staff also is handling many
its client ASHA Corporation, a
one-button, single-breasted jackets.
maker of Tier II automotive
"Men usually have a lot of clothes
components. AIA's executive
in their closet, but few they wear
director is Anthony Appel.
because so many just are not comfort-
able," Rusgo says. "One of the things
You want to
hire someone
to come in
to take care
of me?
Don't you
think I can
take care of
myself?
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(248)583-1300
fax: (248)583-1305
31051 stephenson hwy
madison heights, mi 48071
under new ownership
Detroit Jewish News
11/20
1998
105