410

for only 5.5 percent of the budget.
- As part of its campaign literature,
,the center published a two-page list-
ing of capital and endowment oppor-
tunities. "They are just possibilities,"
Greenberg said. "We don't expect to
get them all."
The day camp, for example, listed at
$2 million, will go on whether it's
endowed or not. Other programs won't
be instituted unless they are endowed.
Thus far, between $7 and $9 mil-
lion has been raised — ove! $2 mil-
lion of that in endowments.
"In several instances, the donor didn't
care which program it went to as long as
it improves the center's position,"
Greenberg said. "We have had some
donations, and others considering dona-
tions, that are for specific programs."
D. Dan and Betty Kahn con-
-- tributed $3.6 million to the West
Bloomfield center, with half of the
total designated as an endowment for
general programming.
According to Bob Aronson, execu-
tive vice president of the Jewish
Federation of Metropolitan Detroit,
endowments in Jewish fund-raising
have increased in last 10 to 15 years
because of "the .aging of the popula-
Pie

.-

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tion with resources, and improved
estate planning.
"People didn't have as much money
then to give endowments," said
Aronson, explaining that few people
with more money start endowments.
People tend to think of endowments
about the same tome they are think-
ing about their own mortality.
"When you're 23, you don't think
about it, but as you get older, you won-
der what your legacy is going to be."
Aronson says the use of endow-
ments is helpful in tax planning
because of the tax break. "Tax laws
encourage charitable giving," he said.
"If you set up an endowment in a
will, you get charged less estate tax."
While this endowment drive is the
most significant the JCC has undertak-
en, it isn't its first use of endowments.
"We have about $4 million in
endowments now," said David Sorkin,
executive director of the JCC.
"Endowments are the future of non-
profit agencies."
The support of endowments,
Sorkin explained, takes the pressure
off the everyday costs. "We won't have
to spend time trying to fund pro-
grams that limp along." 0

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Strong endowments help the Louisville JCC
broaden and deepen its offerings.

One JCC executive director can attest to the importance of having strong
endowment support.
Howard Schultz, executive director of the JCC of Louisville, says non-prof-
it agencies can secure their futures by finding stable streams of income.
"There's always competition for money for non-profit agencies," he said.
"When you have to balance the budget and funds from allocating sources are
diminishing, if you know funds are there, you have the security to run pro-
grams."
Schultz arrived in Louisville in 1996 from New Haven, Conn., where a
new JCC building was built, but there was no money left for programs.
"If you don't have the income, you have to cut, and it can't be utilities" he
said. "What gets cut is supplies, staff and means of production. That means
less money comes in, or you try to do more with less.
"Endowments provide breathing room."
Louisville's endowments include unrestricted funds, cultural arts, leadership
training and Jewish education. Schultz hopes that maintenance and salaries
might get endowed soon as well.
"Every community is different," Schultz said. "[Fund-raising] relates more
to the history of the center and its relationship with the community, whether
or not people feel it plays a central role and is the mission clear and accepted
and adopted by the community."
According to Schultz, the other key question a center needs to answer is
whether it's meeting community needs.
"If they can say yes, they have a better shot at getting support," he said.
"The community owns the center, so it's important to do what they want." ❑

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10/16
1998

Detroit Jewish News

9

