PUBLISHER'S NOTEBOOK

The Jewish News Keeps Pace With The
Changing Face of Information Delivery

in how we communicate with each
he Jewish News has given
other since the first issue of The Jew-
birth to twins. Don't
ish News arrived in your parents' or
expect to find the names
grandparents' mail slot. There's tele-
of the joyous parents,
vision, cable television and Cable
jubilant grandparents and jealous
News Network, oh my. Satellite
siblings in today's Mazel Tov! sec-
dishes, transponders and microwave
rion.
dishes, oh my. Faxes, e-
The newborn's names
mail and cellular phones,
are JN SourceBook and
oh my (or should it be oy
detroitjewishnews.com .
vey?).
Since its founding in
Technologically speak-
1942, The Jewish News has
ing, we're not in Kansas
reflected the changing needs
anymore, Toto.
and interests of the commu-
In fact, we're not in the
nity. News and feature con-
publishing business, either.
tent are remarkably different
Rather, we're in the infor-
from the dark years of
mation gathering and
ARTHUR M.
World War II, when front
packaging business. We
HORWITZ
pages rallied readers to pur-
don't own any printing
Publisher
chase war bonds and under-
presses or forest products
write the cost of resuscitat-
companies. All we have is the ability
ing and resettling Europe's Jewish
to gather and present information
remnant. Advertising for cars, real
that you find unique and useful and
estate and financial services have
to deliver it in the way you want.
replaced those for hat shops and tai-
While Jewish News subscribers are
lors.
well educated and well read, a recent
The appearance and size of The
study of Jewish News subscribers by
Jewish News have changed, too.
the nationally respected Simmons
Glossy covers, stapled, stylized pages
Market Research Bureau indicates
and full-color images have grown
they're well wired, too. Simmons
from their black-and-white tabloid
found that 73 percent use a personal
roots. The clackety-clack of linotype
computer at home Or work; more
machines spitting out castings of hot
than 90 percent for subscribers
lead has yielded to the soft hum of
under the age of 65. Also, Simmons
computers.
found that 61 percent of Jewish
But in its 56-year history, one
News subscribers with computers
thing hasn't changed. The Jewish
have online access; about 85 percent
News still arrives weekly. Think
for subscribers under the age of 65.
about the epochs that have occurred
One-third of wired subscribers spent

T

Maccabi Games. What a heimish
community.
The friendliness shown to athletes,
their families, friends, chaperones and
officials will long be remembered.
From Ann Arbor to Huntington
Woods and all places in between, one
could not miss the warmth and kind-
ness. The hundreds of officials, volun-
teers and sponsors should be proud of
their success.
During the week, we spoke with
many of the athletes and could not
help but notice their smiles as they
described the people they met and the
things they did. This was a week filled
with positive Jewish experiences they
could relate to, the establishment of
life-long Jewish friendships and the
outstanding example of Jewish role
models.
Lastly, and most importantly, we

want to thank the hundreds of host
families who took strange children
into their homes and treated them as
if they were their own. In particular,
a special thank you to the Bellets of
West Bloomfield and the Rutten-
bergs of Huntington Woods who
housed, fed, transported and loved
our daughter and son. We are forever
indebted to you for your kindness,
warmth and generosity. From the
bottom of our hearts, thank you so
much.
Irving and Nancy Chase
Irvine, Calif.

DETROIT JEWISH NEWS

emb ef 2, 199a

dri

THIS WEEK'S IN

PUBLiSHER'S NOTE

LETTqn, TOTH E.._

FDiroR.

Offices
27676 Franklin Road
Southfield, M 48034

and let u$ know what
ru'd like to see in
JN Online

Li THIS KR'S
ADVERTISIND INFO
ILI SUBSCRIPTIONS
WHERE T BUYIN
Li EDITORIAL INFO
11:1 JN SDURCEBOOR
CONTACTS

1-Vf.:.4come to the digital home of the
Detroit Jewish News.
In the coming months we'll be adding
lots of content from our newspaper
as well as some
on line-oni
feat Li res we.hope
find -litk4u1.
While you wait for us
to ramp up, please take

Va;-:-VietEk

our survey and

let us know what you'd
like to see in your online edits at

Above: The opening page of the JN Website.

Right: The cover of the JN Sourcebook.

at least five hours on line in the past

30 days; almost 50 percent for sub-
scribers under the age of 65.
That's why the twin births of
JN Sourcebook and
detroitjewishnews.com are so

4,4

significant.

JN Soucebook, which Jewish News
subscribers are receiving courtesy of
the U.S. Postal Service, is the most
comprehensive and exhaustive com-
pilation of current information and
useful features ever assembled about
the Detroit Jewish community. It

did for me over the period of the
JCC Maccabi Games as my host
family.
The driving, the dinners, the
lunches and other things were too
many to count. They didn't have to
do it and that made them special.
Overall, I would like to thank them
for the time they spent with me.
Daniel Krasow
Redwood City, Calif.

Kudos For
Job Well Done

Many Thanks
To My Hosts

Wow! We are still flying from our
week at the JCC Maccabi Games in
Detroit. A great time was had by all.
I am only the parent of a female ath-

I would like to thank Mr. and Mrs.
Herb Kaufman for everything they

lete (soccer player from New York;
her fourth year at Maccabi Games),

A

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will be updated annually. It exists
because we identified a need for it

PACE

on page 33

but was so moved that I felt corn-
pelled to write a thank you to any-
one who made any contribution to
this year's games.
My husband and I arrived in
Detroit on Sunday and checked into
our hotel. There was an information
desk that was manned by warm and
helpful volunteers who distributed a
ton of helpful brochures, maps, a
fantastic program and lots of sup-
port. We felt at home and were
immediately oriented with where we
had to be all week and how to get
there. We visited the host family at
their lovely home after they picked
up our daughter and made arrange-
ments to attend opening ceremonies
(my only criticism — it was too
long). As we made our way around
the suburbs, we were delighted to see
a most beautiful place, logically

9/4
19%

Detroit Jewish News

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