,..7.046.40Fabovit. • ort Plotnick prepares to meet with donors, he does his homework on potential donors and creating relation- ships with them. Plotnick met Dan Kahn at the dedi- cation of the Rosenberg Recreation Complex nine years ago. "We struck up a conversation and met a couple dozen times over the years," Plotnick said. In February, Kahn and his wife etty, gave a $3.6 million for capital improvements and an endowment for the West Bloomfield JCC, now named for them. Kahn said he donated to the Center because he was able to use the building to exercise and meet people when he came to Detroit in 1941. Plotnick said he stresses to potential donors that both capital gifts and endowments, which use the interest on the principal to pay for pro- grams, endure. "For agencies and donors, gifts of perpetuity are important," he said. Hugh Green- berg, the chair of the Center's capi- tal campaign, doesn't subscribe to Mort Plotnick, the JCC director of the theory that the development. JCC's problems were that bad. "There's been some financial problems, but its generally a good agency," Greenberg said. He said bad publicity hasn't created any resistance to giving because "what- ever flaws there have been are minor in comparison to what's been done." Another campaign official, Michael Berke, the former director of Detroit's Allied Jewish Campaign, noted that "the Center went through an agoniz- ing re-evaluation that was sensitive to address concerns." ❑ The Heatherwood Takes yoll There. The Ileathemood gets you there. Through rain or ow our courtesy van gets you where you need to go. Leave your worries behind and leave the driving to us! At Heatherwood, we offer a warm, wonderful atmosphere, and provide all the services our residents need to remain as active in the community as they wish. Southfield s llost bistinguished itetire era - Communit Offers: • Lunch available (7 days per week) - something the others don't offer • Evening meal provided (7 days per week) • On site staffing 24 hours a day • Emergency pull cord in each apartment • Local transportation for errands & appointments Residential Care on fund-raising campaigns. He sees the goal for the Center as an ambitious one "There has to be a level of creativ- ity that makes it doable, like drawing younger donors to try and win their allegiance," he said. "The message that needs to be given is that every- one can be comfortable so they can get involved. "It comes back to the ideology that there needs to be a reason to give and if that's not there, it has to be a compelling case." • Full size apartment with kitchen • Weekly housekeeping & linen service • Personal care assistance available through on-site health care staff One & Two Bedroom Apartments Now Available! 8/7 199 Detroit Jewish News 21,