link activism to Jewish religious tradi- tion in a way that the "mainstream" groups do not, Mr. Cohen argues. He says that on balance, the rise of Orthodox power has enhanced Jewish political clout. But others say that while the rise of Orthodox power gives .voice to an under-represented group in Jewish life, it further erodes the impression of unity, the coin of the realm for Jewish politicos. "When you stop speaking with one voice, you aren't as powerful," says Rabbi Schwarz, of the Washington Institute for Jewish Leadership and Values. "I don't long for the days when a single unrepresentative voice had free reign in Washington, but the Jewish community has always benefited politi- cally from the impression of unanimity, and it's becoming clearer that we aren't unanimous on very many issues." Congress is catching on to that fact; says Reva Price, Washington director for the Jewish Council for Public Affairs. "It's no longer enough for a big group to come in to congressional offices and say ' this is the Jewish view' on an issue, because there are so many Jewish views," she says. "Congress is getting much more savvy about the dif- ferent perspectives in the Jewish com- munity." New Breed Of Activist Another threat comes from a change in the style of Jewish political activism. Mark Talisman came to Capitol Hill in 1961 as an intern who divided his time between Congress and President John E Kennedy's White House and went on to a career as a top House staffer and Washington director of the Council of Jewish Federations. The bitter partisanship and stridency of American political life in general has infected the Jewish world, Mr. Talisman says. "Before, bi-partisanship was main- tained in the Jewish community at all costs," he says. "We felt we had to work with everybody; you didn't make ene- mies when people didn't do what you wanted them to do." He referred to the recent congres- sional attacks on the Clinton adminis- tration orchestrated by AIPAC — a clear measure of Jewish clout, but also, Mr. Talisman says, an example of a harsh, divisive mode of politics that will eventually hurt Jewish interests. Strident media campaigns have become the norm for Jewish groups, especially fringe groups that are increas- ingly able to dominate the Jewish politi- cal agenda, says Mr. Ginsberg, the polit- ical scientist. "For a numerically small group, quiet insider politics at the highest levels is the most effective. Now we see, more and more, the politics of Geshrie. The media campaign has replaced the Gucci Gulch style of politics; press releases with strong headlines have replaced quiet persuasion with the most power- ful people. For a numerically small group, that's definitely not the most effective style of political action." "The danger is that we will no longer be able to attract people of quali- ty to leadership positions because they know they'll get attacked by people who just go after them because they don't like what they say," says Abraham Foxman, executive director of the Anti- Defamation League. "Debate the issues, challenge people on the merits of the issue, but don't destroy them." Political apathy, rampant in America at large, is seeping into a Jewish corn- munity that has traditionally enjoyed higher-than-average levels of participa- tion. "The strange thing is that we think of the Jewish community as so active," says Mr. Cardin. "But its always been a minority within the Jewish community who are the activists. They enjoy strong support from the populace, but compla- cency and a feeling of safety in our community are real dangers; they mean that many Jews no longer see the need for us to be as aggressive in standing up for Jewish issues." Inward Introspection Changes in the American political sys- tem also affect Jewish political power. In recent decades, Jewish power has bene- fited tremendously from the rise of big- money politics, which gives affluent, well-organized groups disproportionate influence in the electoral process. Effective campaign finance reform is unlikely, experts say, so that advantage will continue. On the downside, more and more federal authority is being returned to the states, which means that Jewish groups will not be able to concentrate their firepower in Washington as they have done since the New Deal. "In some states — Maryland, New York, Florida and California are good examples — Jews are well positioned to play a major role at the state level," says an official with a Jewish community relations group. "But in others, local Jewish communities simply don't have the resources. Overall, the shift in focus to the states is going to be problematic for American Jews." There's one more factor that may be cutting into Jewish power, at least in the short term. Twenty years ago, political activism in a barely Jewish context soared as young Jews looked for ways to maintain their ties to the community even as religious connections faded. But today, there's a spiritual renewal taking place among all streams of Judaism. Even Jewish political groups that once rigorously avoided any hint of religiosity are being forced by members to introduce more religious content. At this year's United Jewish Appeal young leadership conference in Washington, planners significantly increased the religious content in response to requests from participants. AIPAC now includes sessions on reli- gious topics as well as politics at its annual policy conference. A growing number of groups — once almost obsessively secular — now offer reli- gious study sessions at their Washington offices. "There's always been the world of Jewish education and the synagogue, and then the Jewish public action world," says Rabbi Schwarz. "Those two worlds were separate and distinct. Now we see more of a crossover." But Jewish religious tradition means different things to different people; the turn to spiritual interests will be good for Jewish souls, but it is unlikely to revive the powerful veneer of unity that once provided the propulsion for Jewish power. Rabbi Schwarz's Panem al Panem High School in Washington represents a pioneering effort to use that growing interest in religion to spur a new deeper kind of Jewish political activism. Some 1,000 Jewish high school students every year come to the capital for an intensive dose of Judaism and its intersection with the public policy agenda. "The loss of the unifying, rally-cry issues, along with a greater interest in spirituality, has created a tremendous turning inward," he says. "We are very conscious that our program is ensuring that the next generation of Jews will have an activist agenda, along with a much greater understanding and appre- ciation of Jewish tradition." That mix, he says, is what will guar- antee Jewish power for the next genera- tion and those that follow. ❑ Abraham Foxman: Attacks turn people off Newt Gingrich: Part of the firestorm. Mark Talisman: Before, bipartisanship was maintained. 7/ 31 1998 Detroit Jewish News 99