Symbol Specialist

ly found polo shirts for Revlon. "Any
amie Cygielman, marketing
kind of wearable is among the most
Franci Singer 1 31 vice
president for Revlon
popular logo items now
Cosmetics, was planning a
Singer sells more than $500,000
sales meeting away from cor-
has made porate headquarters
worth of promotional articles each
in New York. On
year and counts Moody's Investors
her to-do list was finding gifts for the
Services, Rolling Stone magazine and
a big business 100 participants and getting the
New York's Albert Einstein
Revlon logo imprinted on each
College of Medicine among her
os
are
Log-
out of giveaway.
clients.
in,
and
As other priorities claimed
Besides having access to cata-
Fr anci
Cygielman's time, she was at the
Sing. er has logues and computer informa-
10-day mark before she started
a cottage looking
400, 000 to tion, she does research and
for the personalized
ch oose
makes business contacts
items.
om.
through trade shows, show-
ft
industry. She knew the short time
rooms and company reps.

SUZANNE CHESSLER
Special to The Jewish News

7/17
1998

118

would not be a problem. She
simply delegated the shopping to
Franci Singer, whose business last year
moved with her family from New
York to a West Bloomfield home.
"I represent more than 400,000
logo items," said Singer, who ultimate-

Cups, calendars, clocks, computer
accessories and calculators are among
the customized gifts Singer offers.
Because of the personal attention
given to each order, she calls her firm
Getting Personal.
"Since I work from home and since

I'm a one-woman show, clients know
they can reach me 24 hours a day,.
seven days a week," said Singer, 32,
who expedites operations by having
merchandise delivered directly to the
people ordering it.
David Heller, principal of the NRP
Group, a general contractor and real
estate developer building 500 units a
year in Ohio, has bought coffee mugs,
shirts and glass candy jars from Singer
over the past two years. The referral
came through his wife, whose employ-
er deferred to Singer's expertise.
"I really like the personal service
and the follow-up to make sure we're
100-percent satisfied," Heller said.
Singer, who was a liaison for the
Conference of Presidents of Major
American Jewish Organizations in
New York, started working out of her
home six years ago when she started
thinking about family issues.

6.4