urtrzruntAx UVERNfill LE
JULY 18, 19 & 20
LOWEST PRICES OF THE SEASON
ON SHOWROOM SAMPLES & CUSTOM ORDERS
Jewish security. This year, Detroit is
sending $13 million abroad, more
than any other Federation in the
country.
Over the years, the Federation has
focused its efforts on larger donors.
To create new fundraising strate-
gies, the Federation's new strategic
planning committee - known as
"Back to Basics" - has begun to
develop a plan that includes "face-to-
face, one-on-one
meetings with larg-
er donors."
A large dona-
tion is considered
to be 2-4 percent
of the donor's
gross income, or
generally over
$10,000. A mid-
range gift is in the
neighborhood of $1,000-$10,000 and
a "community campaign" donation is
under $1,000.
Federation goes after the small gifts
during two yearly Rind- raisers: Super
Sunday, which took in $991,000 this
year, up from $800,000 in 1997, and
Days of Decision, which raised $1.24
million this year, down from $1.46
million last year.
Super. Sunday now kicks off the
Campaign every year in October.
The annual Days of Decision fund-
raiser marks the close of the
Campaign, and seeks new gifts, as well
as pledges that have not been honored.
They generally are gifts of up to
$10,000:
Campaign directors from around
the country provided numbers that
show similar upswings in giving.
"We showed an increase across the
board," said a Jewish Community
Federation of Cleveland spokesman,
who attributed the result to better
telephone fundraising and mailings.
Cleveland, with a Jewish population of
81,500, raised $27 million this year.
The fact that the Ohio city and its
suburbs have a well-entrenched Jewish
population, with generations of Jewish
families remaining in the area, is a
major reason the dollars pour into its
federation, the spokesman said.
David Feigenbaum, campaign direc-
tor of the Jewish Community
Federation of Baltimore, said, "Two
years ago, we set a goal for $25 mil-
lion, and our numbers this year went
beyond our expecta-
tions." Baltimore
raised $25.4 million
this year, up from
$24 million in 1996.
The figures
increased across the
board, Feigenbaum
said. Over 30
phone-a-thons held
throughout the year
in Baltimore increased campaign
donations under $10,000 to 6 percent
of the total contributions.
A spokesperson from the Atlanta
Jewish Federation said, "We're ecstatic
with our results." That city's campaign
raised an estimated $14.2 million, up
from $12.7 million in 1996.
Dr. Conrad Giles, president of the
Council of Jewish Federations and the
former president of the Detroit
Federation, said the giving trend
nationwide can be attributed to
increased efficiency of the national sys-
tem, the national marketing strategies
of the United Jewish Appeal, and the
fact that "we're blessed with a fine gen-
eral economy." ❑
Rise in gifts
locally mirrors
national trend.
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