CHAMMOME
0 COMM-NY
JEWELERS and ANTIQUARIANS
Reversing
The
Trend
'ultestafts kikt
-2,
After a no growth decade,
the Allied Jewish Campaign records
some healthy upticks.
tA;
HARRY KI RS BAUM
Staff Writer
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1998
10
CITY OF GROSSE POINTE LICENSE # 98-1
ith the exception of a few
good years in the late
- '80s, Detroit's Allied
Jewish Campaign, which
funds over 20 local Jewish agencies
and 40 national and overseas Jewish
agencies, has been in a decade-long
holding pattern.
Only in the past two years has the
Campaign gained new momentum,
mirroring a national trend as a boom-
ing stock market, and favorable tax
laws have increased the amount of
money going to philanthropic pursuits.
"If you look at a five- to seven-year
trend, it will look flat, but the last
couple of years, it's not true," said
Michael Gilbert, outgoing Campaign
director at the Jewish Federation of
Metropolitan Detroit.
This year, the Federation raised
about $29 million, up by approxi-
mately $1 million from 1997. From
1991 through 1994, there was no
increase in giving.
Laura Linder, interim Campaign
director, attributed recent increases to
three annual challenge funds — the
1996 Davidson in 1996, the
Applebaum in 1997 and the Hermelin
and Blumenstein this year.
"The challenge funds matched
every increased donor gift, and it
infused the enthusiasm that turned
into more gifts," she said.
But Gilbert said it isn't the amount
donors give but the number of donors
that are tapped that will make a long-
term difference in the Campaign.
"If there's a threat to the system, it's
the total number of donors," he said.
"We had 16,000 contributing to this
year's Campaign. We could easily have
20,000 or 22,000." Detroit's Jewish
population is estimated at 100,000.
Linder said the Federation has
increased outreach to new donors and
greater awareness of the Campaign.
Linder noted that all donors want
to know what their money is doing.
In Detroit, about half goes to local
programs with the remainder ear-
marked for global efforts to strengthen
Jewish Federation
Atianta
Baltimore
Boston
Chicago
Cleveland
Detroit
New York**
Population
95,500
100,000
233,000
261,000
81,500
100,000
1,450,000
1998
14.2
25.4
24.1
N/A
27.0
N/A
123.6
1997
13.4
24.7
23.0
59.1
25.4
28.0
17.0
1996
12.7
24.0
21.9
56.1
24.5
27.3
112.4
1995
12.5
23.3
21.8
55.1
24.5
26.8
114.2
= New Y o rk switched from an 18- to a 12-month campaign in 1993.
N/A = not available
•