More Inside: HEALTH, TRAVEL, SPORTS, FOOD Travel: Southern charm and Jewish heritage. Food: The blueberry harvest means good eating. M w flw g U g E :i Sports: Surf and turf blend youth, experience. tft Shining The Smile Dentists say patients are choosing to have their stained teeth bleached. RUTHAN BRODSKY Special to The Jewish News N early 25 years ago, dentists were try- - ing to whiten their patients' smiles with procedures that were both painful and not particularly effective. Ten years ago, the pain was gone but the stains mostly weren't. In the last couple of years, however, dentists have found new and much more effective ways of helping their patients restore their teeth's bright, white, youthful glow. And patients old and young • are willing to pay the price — sorry, no insurance — to take advantage of the process. Irene Gordon of West Bloomfield is typical. Late last year she needed to decide on the color for a new crown and "I realized how Above: Dr. Bill Lucas work, including braces for adults and, dark my teeth had become over the explains the teeth- more recently, whitening chompers whitening kit to Lori years." that have endured the ravages of smok- Wechsler. Her dentist suggested she try tooth ing, coffee, tea, red wine, antibiotics whitening, "and in three days I had the and plain old age. Inset: Lori Wechsler results I wanted. The difference was The whitening is achieved with con- shows off her smile like night and day." centrated bleaching agents, usually after the treatment. In a 1997 survey for the American hydrogen peroxide or carbamide perox- Dental Association (ADA), dentists ide. The peroxide is applied in a paste reported a sharp rise in the number of tooth- or gel and held in place with a custom-fitted whitening procedures they were doing. They said mouthguard or tooth tray worn for several hours both men and women wanted the cleanup so they a day. would look younger, adding that the majority of The mouthguard is the key to the process the patients were women. because it controls side effects by confining the With improved dental care reducing dentists' bleaching material to the teeth and keeping it off need to fill cavities and build bridges, the profes- sensitive tissues such as gums. sion has generally found more time for cosmetic The cost for whitening the teeth with a