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scribers. Muroff estimates $3 million
and artists may also submit graphics,
in sales from consumers in southwest
logos, liner notes and contact informa-
Ontario and southeast Michigan.
tion.
MNSi recently donated $125,000
To actually sell music via Ind-x,
worth of Internet access per year to
artists can participate in one of two
the two Windsor hospitals and school
ways: They may offer their music for
boards.
sale on their own Web site by linking
As for Ind-x, the media arm of
up to the Ind-x Web site, or they may
MNSi,
Zekelman's Internet back-
send Muroff and Zekelman a stock of
ground helps keep the site at the top
CDs that Ind-x will ship to the buyer
of the Web game, and Muroff's law
(the artist pays the shipping).
and business backgrounds provide
The site makes available a mailing
copyright guidance, financial planning
list that artists and shoppers can join
for tours and distribution trademark
by choice instead of being barraged by
information.
unsolicited mail. Also on the site are
classifieds for sales of equip-
ment, openings for band mem-
bers and want ads; a featured
artist link where each artist par-
ticipating will be featured to
promote exposure; and a sign-
up form to make joining Ind-x
quick and easy.
While Ind-x isn't the first
Web site of its kind — major
cities like Los Angeles and New
York are offered similar services
— it is the first in Detroit, and
Muroff is intent on giving musi-
cians from Toronto to Ann
Arbor the first shot at industry
success.
In the meantime, until its
client load increases, Ind-x is
utilizing its site to offer live
broadcasting over the Internet.
The site regularly broadcasts
audio and video from Windsor's
Capitol Theatre. Ind-x also will
broadcast live, from sites in
Novi and Windsor, BluesFest
International. Scheduled for July
Internet providers Andrew Muroff and Clayton
16-19, the event will feature 75
Zekelman have formed a service to aid inde-
artists, including "Saturday
pendent musicians.
Night Live's" G.E. Smith.
Both Jewish, Windsor natives,
Major record companies like Sony
Muroff and Zekelman excelled in their
are
feeling the effects of sites like Ind-
own professions before forming Ind-x.
x, which may eventually phase out the
Muroff received his MBA and
need for artists to pursue major record
worked at Allstate Canada as a finan-
deals replete with contract politics and
cial analyst before attending the
red tape.
Detroit College of Law at Michigan
"A site like Ind-x will circumvent
State University, where he received his
record
companies who are picking and
juris doctor. Zekelman started
choosing
who they'll sign," Muroff
Managed Network Systems USA, an
said.
"With
Ind-x, artists get past the
Internet service provider, here in
first
stage,
which
is signing on with a
Detroit.
company, and can take their careers
When Murdff joined him as gener-
further on their own." ❑
al counsel and to build Ind-x, the
company's name was changed to
MNSi, Managed Network Systems
ind-x can be found on the Web at
International, to reflect its U.S. and
www.ind-x.corn.
For further infor-
Canadian activities.
mation, call (313) 396-5449 in
MNSi is currently the largest
Detroit or (519) 258-0948 in
Internet provider in southwest
Windsor.
Ontario, with up to 17,000 sub-

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