O
O

a_.

New store
marks
Michigan
Chandelier's
85th
anniversary.

RENA FULKA
Special to The Jewish News

IV hen you stop into
Michigan Chandelier's
new showroom in Troy,
you can easily think
you're in a home rather than at light-
ing store.
In one nook a myriad of fixtures
light up a fully furnished home
office. In another nook a kitchen
is brightened by both over- and
under-the-counter lighting. The
changing ambiance of the formal
dining area is demonstrated through
an eye-level cloud of choice chande-
liers.
"The idea is to be able to show
the customer in real life how lighting
can be done," explained Edward
Berne of West Bloomfield, the third-
generation president of Michigan
Chandelier. "I wanted to do some-

thing that would set' us apart from
tures for hanging in 20-foot-high
the do-it-yourselfers."
spaces. A catalog area allows further
Opened in March in conjunction
browsing.
The 30,000-square-foot facility
with Michigan Chandelier's 85th
also has an electrical
anniversary, the store-
supply
outlet with its
front on Maple just east
Jonathan Ginsberg
own entrance and a
of Livernois replaces the
and his fa ther-in-law,
separate customer pick-
former showroom that
Edwar d Berne,
up area. Services
had been a mainstay at
rep resent
include light fixture
the corner of Maple and
two gen erations at
and lamp repair, special
Telegraph in Bloomfield
Michigan Chandelier.
orders, a huge light
Township for 36 years.
Having more than doubled in size, bulb inventory that includes hard-to-
find items, complete lighting pack-
to 9,500 square feet, the new show-
ages for builders, lighting layout
room incorporates home accessories
for new construction and free deliv-
like clocks and floor lamps into
ery.
room designs featuring fixtures rang-
"This concept of the large facility
ing from traditional to contemporary
with all the price points is where
to ultra high-tech. It also has niches
we're going now," said Berne, who
filled with lampshades, groupings by
synthesized elements of showrooms
style and a two-story display of fix-

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