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We'd like to give you a great reason
to switch to Sterling Bank & Trust. It's
called exceptional service.
At Sterling, we've
Money Market
grown over the years
because were family
owned and run.
We treat our customers the way we'd
like to be treated —like family.
We've become known for consistently

paying high interest rates on savings be-
cause that's important to you.
So we've made it important to us.
Please stop in at one of our offices
and let us show you how we can be of
real help with personal and corporate
banking, investment and personal
trust services, corporate and pension
fund management, and of course,
commercial lending.

ing selling family-size containers to
supermarkets several times a year —
during American Food month or
before the school summer break.
Esses figures start-up costs will total
$1 million, which includes establishing
infrastructure, importing the ice cream,
cones, sprinkles and paper goods from
the kosher-certified Baskin-Robbins
plant in Canada and running a simple
advertising campaign.
While Allied Domecq, which
recorded revenue of $10 million in
1996, provides U.S. franchises alone
with $45 million for television adver-
tising campaigns, and company repre-
sentatives are "there when you open
your doors," Esses says international

Annual percentage yield effective as of 2102/98 and subject to change vtiout notice. $2,500 minimum balance required on
money market accounts. Statement fees may reduce earnings if minimum balance not maintained. ©1998 Sterling Bank & Trust, F.S.B.

Berkley (248) 546-2590 • Birmingham (248) 646-8787
Clawson (248) 435-2840 • Commerce Twp. (248) 669-3993
Farmington Hills (248) 489-9580 • Rochester (248) 656-5760
Southfield (248) 948-8799 • Troy (248) 649-3883
West Bloomfield • (248) 855-6644

FDIC

Visit ow web site www.sterlingbankcom

Owned and operated by the Seligman Family.

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SUMMIT

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Featuring Fine Art and Select Artwork

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810-352-3340

1998

Gallery Hours: Mon., Tues., Wed., Fri. 10:00-6:30, Thurs. 10:00-8:30, Sat. 10:00-6:00

122

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29657 Orchard Lake Rd. • Farmington Hills

outlets are more independent.
"When you run an international
franchise in a foreign country, you
have a certain amount of indepen-
dence and you can be a little differ-
ent," says Esses of his Allied Domecq
franchise agreement. Baskin-Robbins
might have the big name and tasty fla-
vors to help Esses make his dreams
come true, but the competition from
the big-name players promises to be
stiff.
Ice cream is a popular impulse buy
in Israel, but stand-alone ice cream
shops haven't been overly successful.
The Israel franchisee of Vermont-
based Ben & Jerry's has 12 Israeli
scoop shops — down from 14;
Haagen-Dazs has 6 local outlets; and
Strauss operates 15 Blue Moon ice
cream stores.
A large part of both Ben & Jerry's
and Haagen-Dazs's business in Israel is
family packaging the pint-size ice
cream containers sold in supermarkets
and corner market freezers throughout
the country. On the flavor front, the

ISRAELS NEW FLAVORS

on page 124