w

of Farmington Hills
Your Infiniti President's Award Circle Dealer

1998 INFINITI 130

Israel's New Flavors
Take A Licking

JESSICA STEINBERG

Dual front & side airbags, automatic, leather, moonroof, air, ABS,
power windows, locks, tilt, cruise, AM/FM cassette/CD, alloy wheels,
dual pwr. seats, remote entry, security system, 190 hp V6, home-link,
Bose sound syst. w/CD.

LEASE FOR

349*

. ..

TOTAL DUE AT INCEPTION $2674

Special to The Jewish News

othing conjures up memo-
ries of childhood more than
drippy ice cream cones on a
hot summer day. For those
who grew up on Baskin-Robbins, life
in Israel, in the absence of Rocky
Road, Mint Chocolate Chip and
Jamocha Almond Fudge, might be a
painful experience.
Well, they need to pine no more.
Steven Esses, the Israeli licensee for
Dunkin' Donuts, recently signed an
agreement with Allied Domecq, the
owner of the largest ice cream retailer
in the world, Baskin-Robbins, to open
up three flagship stores. Esses, who
created a gastronomic sensation with
Dunkin' Donuts, now dreams of lever-
aging his pre-existing stores by offer-
ing two powerful caloric punches in
one shop.
"My ides was one, maybe two flag-
ship stores and then a series of
Dunkin' Donuts Baskin-Robbins
combo shops," says Esses over coffee
at his Dunkin' Donuts location in the
Jerusalem mall. "I knew that Ben &
Jerry's, Haagen-Dazs and Blue Moon
shops don't make money." Esses says
there are about 100 Baskin-Robbins-
Dunkin' Donuts combo shops world-
wide, including one Sbarro pizza-
Baskin-Robbins Dunkin' Donuts
combo in London.
Despite Allied Domecq's original
opposition to the two-for-one idea,
Esses melted the company down, cit-
ing the higher rents and labor costs
that stand-alone shops entail.
"It's a pretty crowded ice cream
market around here," says Esses. "And
ice cream is an expensive product."
Esses plans to focus on the chain's
specialties, such as its ready-made ice
cream cakes and special line of drinks,
which includes fruit smoothies and
coffee coolers.
"Ice cream is an impulse purchase,"
says Esses. "And people have brand
loyalty. So if you're in a combo shop,
you could buy a doughnut while your
friend gets an ice cream cone."
He also plans to offer specials at the
combo stores, such as buy two dozen
doughnuts and receive a free ice cream
cone. Or seasonal promotions, includ-

N

Jessica. Steinberg is a writer for the
Jerusalem Post Foreign Service.

All-mode full time 4WD, V6, ABS, 16" alloys, roof rack, pwr. moon-
roof, seats, winds., locks, leather, cruise, tilt, roof console, compass,
defrost, air, outside temp. display, home-link, remote sec. syst., Bose
sound syst. w/CD, dual airba

LEASE FOR

369*

TOTAL DUE AT INCEPTION $2668

1998 INFINITI 045

Dual front & side airbags, V8, leather, automatic, sunroof, pwr. win-
dows, locks, tilt, cruise, security syst., memory seat, traction control,
Bose sound syst. w/CD, alloys, home-link, ABS

LEASE FOR

TOTAL DUE AT INCEPTION $5790

24

over on QX4 & Q45. All subject to factory programs
*39 mo. closed-end lease based on approved credit. PLUS TAX, TITLE, DOC & PLATES. 12,000 miles per year w/154 over on 130, 1
& vehicle availability. Standard gap insurance. Excludes prior sales & leases. "0-4.9% VARIES DEPENDING -ON TERM. All incentives applied to dealer. SALE ENDS April 21,1998

24355 HAGGERTY RD. • 248-471-2220

Between 10 Mile & Grand River Ave.

A Great
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0/0

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Annual percentage yields (APY) are effective 1/15/98 and are
subject to change without notice. Interest Is tiered based on
balance as follows: 55.000# earns 5 APY. 51.000-54.999
earns 2.2P; APY. Below 51.000 earns no interest. Fees may
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month with no more than 5 by check. Unlimited rn-person
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Or contact the brallCh Heal' 1011:

Bloomfield Mils
(248) 258-5300
Grosse Pointe Farms
(313) 882-6400
Farmington Hills
(248) 737-0444

ME M BER

FDIC

4/17

DISTINCTIVE PERSONAL BANKING

1998

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