0

Crunch. Some were found to be right
on the mark, while others were per-
haps trying a bit too hard. OK, actu-
ally some were pretty scary. Many
were chosen; few were truly enjoyed.
Many makers suggest consuming 8
ounces of water with their bars. And
while you might be tempted to snack
on your favorite bars throughout the
day, one manufacturer discourages
that idea.
"We don't recommend that con-
sumers eat more than one a day if
they're replacing a meal," says
Charlotte Norrie of
Buckley/Friedman, Balance bar's
advertising and public relations firm.
Some bars make elaborate claims
about what's in them — or what's
not.
"The Clif Bar is baked and free of
multidextrine and high fructose corn
syrup. It's wheat- and dairy-free, made
with whole grains and fruit. No
preservatives. No additives," says Paul
McKenzie, sports marketing director
of KALI's Sport Naturals, makers of
the Clif Bar.
The makers of the GeniSoy Soy
Protein Bar tout the health advantages
of soy, which may be beneficial in
lowering cholesterol and relieving
menopausal problems. "We mainly
sell the bar as an easy way to get 14
grams of soy protein into your diet,"
says Ed Cabelera, the firm's vice presi-
dent of marketing. "It gives you ener-
gy, and it's a great meal for on the
go."
Some bars are being pitched direct-
ly to busy consumers rather than to
those active in sports. "We focus on
the urban triathlete — those who are
balancing work, family and health
and don't have enough time in the
day to do it all," says Shelley Thode,
national sales manager for the makers._
of NutraBlast bars. "We want to give
consumers more nutrition per calorie
than, say, eating a bagel or a banana.
But we don't pretend to be the end-
all," Thode says. "It's a good meal
replacement and it tastes awesome."
Taste is probably what will keep
you going back for your favorite bar.
But beyond that, experts say that
when choosing an energy bar, con-
sumers should look for one low in fat
and calories. Choose one with no
more than 3 grams of fat per 100
calories and a sugar content that is
less than half of the total carbohy-
drates.
The Think! bar fits these criteria. It
has 230 calories per 56.7-gram serv-
ing, 5 grams of total fat, 13 grams of

•

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•• • • •• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •• • • • • • •
•
•
The Jean and Samuel Frankel Center for Judaic Studies,
•
•
•
Presents
The
University
of
Michigan,
•
•
•
•
• Israel at 50: Academic Reflections and Analyses •
•
•
•
A Symposium
•
•
•
•
•
Featuring Professors Todd Endelman, Zvi Gitelman,
•
•
Raymond Tanter and Ph.D. Candidate Deborah Starr
•
•
•
•
•
Sunday, March 29, 1:00-4:00 p.m.
•
•
•
Henderson Room, Michigan League, Ann Arbor, MI
•
•

• • 41

• • • • • • 41

• 411111'41'• - • 111- 41 41.411 - 4r*

• .11,0- '11'

3/27
1998

U'