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March 20, 1998 - Image 78

Resource type:
Text
Publication:
The Detroit Jewish News, 1998-03-20

Disclaimer: Computer generated plain text may have errors. Read more about this.

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Quick Piz

Photo bylCrista Husa

HAPPENINGS

Joe to Go is located on Woodward
Avenue, just south of 14 Mile.
Hours: Monday-Friday, 5:30 a.m.-
6 p.m.; Saturday, 7 a.m.-6 p.m.;
and Sunda.y 7 a.m.-2 p.m.

Friday, March 20
Young Adult Shabbat Service. 8
p.m. At the home of Rabbi Danny
Nevins, 29753 Sugar Spring Road,
Farmington Hills. (248) 851-5100.

Saturday, March 21
Dinner and movie with Jewish Pro-
fessional Singles. David, (248) 398-
9370.

Monday, March 23

Planning meeting for Connections,
Jewish singles network in Washte-
navy County. 7:30 p.m. At Espresso
Royale Caffe, 214 S. Main, Ann
Arbor. (734) 971-3280.

Wednesday, March 25
Everything you always wanted to
know about Passover but were
afraid to ask. 7 p.m.. B'nai Writh
Leadership Network workshop, at
the home of Philip and Wendy
Arnold, 2260 Meadow Brook Ct.,
Walled Lake. Wendy Arnold, (248)
669-3253.

Some nice Jewish guys brew a speedy solution
to drive-time co ee cravings.

Mile), hired architect Victor Saroki and
DEBBIE WEINSI FIN
hit the grind. What resulted is a 600-
Special to The Jewish News
square-foot building with windows all
around and a giant percolator on top.
rder in: five partners, a good
Two
drive-up windows list daily spe-
idea, an even better location
cials.
It's like the McD's of coffee.
and no froth.
The pale yellow building sits right
Welcome to Joe to Go, a
off Woodward.
drive-thru gourmet coffee shop that
Through big windows you see coffee
tries to meet the needs of Detroiters on
machines, trays of mugs, •
the move.
brightly decorated bags of
The partners are Jeff Weber
Marc
Schwartz
beans and two blond women
and Eric Bean, both 30 and
and
Jeff
We
ber:
making drinks. I pull up to the
lawyers; Marc Schwartz, 44,
Drive through window and find service so
and Dave Stevens, 38, owners
for java.
quick, I can barely drink in the
of S&S Entertainment; and
scene. Car cookies (much like
Alan Ackerman, early 50s, an
animal crackers) are stacked for sale.
attorney. They began brainstorming the
Specials change daily on the menu out-
idea in the comfort of a local coffee-
side, giving insight into the owners'
house. The idea for drive-thru came
senses of humor. Today is a tribute to El
from similar sites out West, in Chicago
Nino, including a caramel blast with a
and New York.
twist of espresso and a storm of
So they found an old drive-thru
whipped cream.
photo mart on Woodward (south of 14
A server hands me my drink, change
is
a
West
Bloomfield
and
biscuits for my two dogs. Nice
Debbie Weinstein
touch.
writer.

.

0

3/20
1998

78

The Joe to Go signature roast claims
beans from. Costa Rica, Sumatra and
the Blue Mountains of Jamaica, Cus-
tom-blended by Gourmet Coffee Roast-
ers. There are cappuccinos, lattes, teas
and Italian steamers, plus basics like hot
chocolate, hot cider, juices and bottled
water.
Or order muffins, scones and cook-
ies, baked fresh daily from Elwin's, and
bagels from Elaine's. You can even get a
newspaper; call it a one-stop wake-up
call.
The owners claim to have above-
average coffee machines, in speed and
consistency. Their -target market is the
upper-middle to high-income corn-
muter who does not have time to sit in
a coffee shop, let alone wait for a park-
ing spot and then in a line inside. But
there is no sacrificing quality for speed.
"Coffee is like a fine wine or fine
cigar," says Weber. "People recognize
and expect the taste of quality."
So drive on through — it'll only take
a minute.



March 27
f the Jews. 12
The real history . of
, 1.6
g 57h Hists
9 .4"T-1 :j;v (248) 4777.1.419. . .;
.l ne *Oiti§t
-:.„..,...-.

Saturday, March 22

Hay444.
: - :: :,celebration, hosted bv
Scene 'Editor Lynne Meredith '
Cohn. 8:15 p.m. Sponsored by the
Rekindling Shabbat Young Adult
Task Force. Jodi Berger, (248) 203-
1486.

Dinner and theater with Jewish
Professional Singles. 6 p.m. Cindy,
(248) 542-9166.

Euchre tournament, 13'n.ai 13'rith
Leadership Network. 8 p.m. At
34588 Bunker Hill, Farmington
1111s. Cost: $10 members, $15
non-members. Bring a roll of quar-
ters. Barb Tunick, (248) 848-0228.

Sunday, March 20

Passover: The four questions in the
Talmud. 7 p.m. At Borders Books
& Music, Farmington Hills. 1Dis-
cussion with Rabbi Michele Fau-
dem. Nancy Kaplan, (248) 737-
1931.

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