Q

SMALL BUS NESS LOANS

Elam does not design products, but
only sells the fiber as an electrical
component. The fiber, which is flexi-
ble, durable and tough, can be twisted
into almost any shape or form and cut
at arbitrary lengths making it ideal for
a wide range of applications. It is elas-
tic in form, remains cool, and comes
in seven colors. It can dim or flicker
like other electrical items, but is also
waterproof and sun-resistant. It is
ready for use and needs only to be
connected to the mains or to a battery
at one side for it to light up. "A car
battery can run hundreds of meters of
fiber for several hours," says Ganor.
"Two meters of fiber can operate for
40 continuous hours or can blink for
more than 100 hours from a 9-volt
battery."
For manufacturers, the possibilities
are endless. One of the biggest areas of
interest has been in the fields of safety
and security. Earlier this year, Elam's
Japanese distributor, Wako 8, began
working with designers to develop sev-
eral new products. The first is a safety
rope used to cordon off dangerous
areas. "During the day the rope has
the usual black and yellow markings,
but at night you can't see them. By

WE HAD A FEELING OUR NEW RATE WOULD
AFFECT RATES AT OTHER BANKS.

////////111 IIIII I I III 1111%\%

We just didn't think their heart rate would be one of them. Our new, fixed rate loans

have quite a few hearts skipping a beat throughout the small business community, not

to mention among our competitors. Others talk about understanding and appreciating

small businesses but only Comerica proves it with real financial solutions. This great

rate applies to loans used to purchase equipment and/or finance commercial mortgages,

between $25,000 to $500,000. Hurry, our fixed rate offer is available on loans applied

for now through March 31, 1998? We're not sure our competition could take much

more. For more information contactyour Relationship Officer or call 800-829-5214.

ComencA

weaving our fiber inside the rope,
we illuminate it at night," says Ganor.
The fiber can also be laid along
walls
or stairs to guide people out of
>—C)
buildings, hotels or other places.
The technology also promises to
have a profound effect on the sign-
making industry. At present, neon,
which is expensive and cumbersome
to use, is the most common form of
lighting for sign-writing. Livewire,
however, is much more flexible. Signs
can be made easily just by bending the
cable into the required letters or
shape. "You can design your own
sign," says Ganor. "And, because of
batteries, you can take it anywhere."
The possibilities seem endless. The
Israel Defense Force is using the prod-
uct for defense applications, while one
U.S. company is now making jeans

We listen. We understand. We make it work.

*These fixed rate loans must be closed by April 30. 1998. Rates and loans subject to credit approval. Rates valid 30 days from

application date. Rates subject to change. Comerica Bank • Equal Opportunity Lender • Member FDIC • www.comerica.com

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DETROIT JEWISH NEWS

Call The Sales Department

(248) 354-7123 Ex1. 209

3/6
1998

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