Business

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In 1992, they approached the
Jerusalem College of Technology incu-
bator and, after patenting their idea in
France, the United States and Israel,
began work. After two years, they
transferred to the high-tech incubator
at Har Hotzvim.
Interest in the project grew quickly.
(D-4
In 1994, Inventech Investment
Company and a private U.S. investor
funneled $500,000 into the develop-
ment and Elam was founded as an
independent company. Two years later,
the pilot lines became operational and
sales began. Another placement at the
end of 1996 brought in another $3
million in investment.
It was not only investors who were
impressed by Elam's potential.
Throughout its development, Elam,
which won the Project Excellence
Award from the Ministry of Industry
and Trade in 1996 for the novelty and
competitiveness of its product,
received a stream of high-level visitors
from companies such as Timex,
Kenwood and General Electric.
As a result, when the product was
finally completed, Elam had no short-
age of orders.
The technology behind Livewire is

paying high interest rates on savings be-
cause that's important to you.
So we've made it important to us.
Please stop in at one of our offices
and let us show you how we can be of
real help with personal and corporate
banking, investment and personal
trust services, corporate and pension
fund management, and of course,
commercial lending.

We'd like to give you a great reason
to switch to Sterling Bank & Trust. It's
called exceptional service.
At Sterling, we've
Money Market
grown over the years
because were family
owned and run.
We treat our customers the way we'd
like to be treated —like family.
We've become known for consistently

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Annual percentage yield effective as of ?10298 and subject to change without notice. $2,500 minimum balance required on
money market accounts. Statement fees may reduce earnings if rrinimum balance not maintained. ©1998 Sterling Bank & Trust, F.S.B.

Berkley (248) 546-2590 • Birmingham (248) 646-8787

Clawson (248) 435-2840 • Commerce Twp. (248) 669-3993
Farmington Hills (248) 489-9580 • Rochester (248) 656-5760
Southfield (248) 948-8799 • Troy (248) 649-3883
West Bloomfield • (248) 855-6644

Visit our web site: www.sterlinglbankcont

FDIC

Owned and operated by the Seligman Family.

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complex and much of it comes from
the semi-conductor industry. It con-
sists of a copper wire which is coated
with several layers of dielectric and
semi-conductor materials which
together form a coaxial construction.
A transparent conductive layer is then
added and when electricity is applied
to the copper wire and to the outer
transparent layer, the semi-conductor
material between the two electrodes
emits light.
While electroluminescent technole0=(
gy is not new, the only other products
on the market today are flat and come
in plate form exclusively. They are
used for specialized and expensive
applications such as backlighting for
aircraft display panels. "Basically we
applied the same technology, but we
did it to a wire," says Ganor.

litadtel ‘

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les the Michigan Heritage Bank CD by Hail. Just call for an application and drop it. in the mail with a check.
Simple. It could be the best 32 cents you'll ever invest.

3.63%

3.80%

MO.
Minimum $500

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The Michigan Heritage Bank CI)

3/6
1998

136

Stop in Or call for an
ipplication today.

1'-800-914-3524

21211 Haggerty' Road at 8 Mile.
Next to the Novi Hilton.

11.0111

El

CI' FDIC

ICIIICAN HERITAGE

I.Ei4DER

Insured

93

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