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"That was a direction that we had
been discussing going in. The change
allowed me to focus in on fund rais-
ing. We needed more time invested in
that area."
The lay leadership at the time was
concerned with the direction the Cen-
ter was moving in, said Harry Eisen-
berg, current president of the JCC
who was vice president during the
shifts ih leadership.
"We were looking at the challenges

Morale
is high at
the JCC.

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28

JCC's Director of Development Mort
Plotnick.

(1/2 mile west of Woodland Mall)

616-949-1010 or
1-800-551-5398

Hum:

Mon, Wed 9-9
Tues, Thur, Fri 9-6

Saturday 10-3

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of increased competition and deterio-
rating facilities," he said. "In late
1995, we collectively felt that we
needed an executive search to find a
new breed of executive director: some-
one who had a social service and busi-
ness background.
Eisenberg is quick to point out
Plotnick's importance to the agency.
"He serves in a key position and is
still a tremendous asset to us," he said.
"Together with Mort, we recognized
the need to change. Now, all centers
have a development director."
"Since David's come in, morale is
much higher now. He's empowered
the department heads to make more
decisions." El

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