Business We Never Leave A Stone Unturned... STUDY from page 134 Four-strand cultured pearl bracelet (4.5mm pearls) with multi-colored gemstone separators in 14Kpld. Citrine, amethyst, blue topaz, peridot and rhodolite stones. 30400 Telegraph Rd. Suite 134, Bingham Farms • 642-5575 Yasser Arafat is NOT a FRIEND of ISRAEL! r I WANT TO HELP The Zionist Organization of America HELP ISRAEL! • In 1974, the PLO developed the "Strategy of Phases" to ensure the complete destruction of Israel. • Now, in 1998, Arafat declares that his view has not changed! "The Oslo Accords are just one more phase in the PLO's 1974 ongoing "Strategy of Phases' for the destruction of Israel". • Zionist Organization of America President, Morton A. Klein said, "Arafat's continual reiteration of the 'Strategy of Phases' encourages Palestinian Arabs to seek Israel's destruction, constant violence, and murder of Jews. I am enclosing my annual membership dues: Bill me: - $36 Senior or Student $50 Family Membership $100 Sustainer $200 Patron $600 Sponsor Jerusalem Scholarship $5,000 Other Name Address • You can make a difference in our future! Contact President Clinton to stop pressuring Israel to give away its . territory. Write the White House (Washington, D.C. 20500) or Fax (202) 456-2461 today. Phone Mail to: Zionist. Organization of America Metro Detroit District 18451 W. 10 Mile Road Southfield, MI 48075 Ph: (248) 569-1515 • Fax (248) 569-9945 • loin the ZOA! Our strong, united voice will help defend Israel and the Jewish people from its "friends" and enemies! L SPERBER'S "000H!" "AAAH!" is is fantastic!" "What presentation!" "I Want More! I iid you` "The food is wonderful!"you try the hors d'oeuvres?" "Check out the sweet table. It's Gorgeous!" "I'll diet tomorrow!" "I'm stuffed!" "The dinner is delicious, and the plate looks so pretty!" Just a sample of conversation overheard at a recent affair catered by Sperber's. Kosher with a Flair. SEE FOR YOURSELF WHAT JEWISH METRO DETROIT IS TALKING ABOUT! it 1/30 1998 I I Beth Abraham Hi1k1 Moses 248-788-0950 248-932-3766 248-357-2910 248-661-5151 B'nai Ivloshe Under Supervision of the Council of Orthodox Rabbis j our existence is largely due to techno- logical changes in the world, which enable us to compete with companies 1,000 times bigger than we are. "Now you can be a publishing com- pany and all you need is a computer. You don't need typesetters and full-time graphic artists and full-time editors. All you need is a computer, and you can contract out the pfinting so you don't need to own printing presses. "Add that up with a fax machine and a Web site, and no one knows that you're small." For years, bookstore buyers would call to order books, not knowing they were ringing a single phone line in an Ann Arbor apartment. They would leave detailed messages with the book's ISBN number and spell out the title when, Smith says, 'All they had to say was, 'Send me seven of your books."' The company has a Web site — vvvvw.alertandonline.com — and a toll- free number (888-ALERT-44), through which people can order books and apply to be sales representatives at dif- ferent schools. And because the three don't rely on book sales to put food on their tables, Faubel, Smith and Topf can take risks that others may not. "We can engage in business transac- tions without feeling nervous and at the same time have really high standards because we don't need to be doing this," Smith says. "If we really like a project, we go after it. If not ..." They receive manuscripts all the time now "Almost every week someone approaches us with an idea," he adds. Of course, from day one their busi- ness has been a success. "We've never run a deficit," says Topf. "The only time we had a deficit was when I went to the printer for the first time with a check for $1,000 for 200 books. Since then we've always been in the black." Each of the partners takes a small salary, but mostly they own equity and get dividends from the company. This part-time way of starting a busi- ness is safe, says Topf. He agrees that "in some ways we've been willing to take larger risks, 'so what if it doesn't work,' we're all pretty successful on our own without this. It's taken a lot of the pres- sure off, makes it much more laid-back. "We've had some problems where books have been late to ship, but is it really that big a deal? You go to work and have patients on ventilators, dying or sick babies, and you think, 'People can wait for the microbiology study guide.' It puts things into per- spective."