LECTURE SERIES

C l1-1E FOUNTAINS AT FRANKLIN, Michigan's

award-winning rental retirement community,
invites you to join us for one of a series
of community education seminars.
Please call 353-2810 to R.S.V.P.

cide. Many physicians scoff at the
idea of a parallel between male and
female menopause.
As Crenshaw points out in
Diamond's book, "Most physicians
today do not believe male midlife cri-
sis has a physical basis, and treat it
with psychotherapy and antidepressant
edication — the same approach they
used for female menopause decades
ago." Taking the phrase "hormonal
imbalance" as their rallying cry, men
are storming the medical ramparts,
demanding help, asking for testos-
terone replacement and seeking any
means to rejuvenation.
Pharmaceutical companies are
umping for joy. Some have placed
"flagging libido" ads in men's maga-
zines, suggesting their decreased sexual
energy may be a symptom of male
menopause. Nearby, "approved" clinics
are listed in the ad. Meanwhile, facili-
ties that specialize in treating the phe-
nomenon rise like mushrooms, willy-
nilly dosing men with testosterone
while other physicians urge caution.
Studies are just beginning to exam-
ine the benefits and the side effects,
some of which are chilling in nature.
For instance, testosterone should never
be taken by men with a family history
of prostate cancer. Testosterone treat-
ments could cause prostate enlarge-
ment and prostate cancer. Caution is
urged, and the caveat extends to over-
the-counter remedies and herbal treat-
ments. Just because it's herbal doesn't
mean it's safe and without side effects.
The headline of a recent article in
the Economic Times reads "Potent
prescriptions that drive the market."
The story concerns a Utah-based
pharmaceutical empire built on male
menopause. The company's product?
Testosterone-replacement patches.
They're only "capitalizing on what
-ould potentially be a multibillion-
dollar market in years to come." That
market potential is extrapolated from
the female hormone replacement mar-
ket, which is estimated at $1.9 billion.
The male boomers, healthier than past
generations — perhaps more physical-
ly fit, and certainly more sexually
aware — are not about to settle for a
life without stamina and potency.
The Sept. 4 issue of USA Today
(Science) reported a new pill to relieve
impotence, a major concern of men at
midlife. Currently in clinical trials, it
is expected to be licensed by the end
of 1998 and will be marketed as
According to Pfizer Inc., it
Viagra.
works by blocking the action of an

CHANGE OF LIFE

on page 128

February 3 at 7:00 p.m.
`Angela Hospice," with Barbara Bowman
February 12 at 7:00 p.m.
"Safety," with Reva Klar R.N.
February 18 at 10 to 11:30 a.m.
"Health Fair," with Ike Egelbaum R.Ph.
February 24 at 7:00 p.m.
"Medicare & Medicaid Long term care insurance,"
with Dorothy McMahan & Jim O'Keefe

Yes! I want to know more.

❑

❑ Please call me.

Send me information.

Name

FOUNTAINS

THE

Address

AT FRANKLIN

City/State/Zip

(248) 353-2810

28301 Franklin Road • Southfield, Michigan 48034

BARBARA ANN

KARMANOS

CANCER INSTITUTE

F-

The Detroit Medical Center
Wayne State University

NJN1308

PSORIASIS STUDY

dient# (f oul diosp ital

Cancer
Prevention Tips

Department of Dermatology is seeking

patients with scalp psoriasis to participate
in a 24-week-long research study.

■ Eat foods high in fiber
and low in fat

You may qualify if you are age 18 or older
and have about 10 percent of the scalp
affected by psoriasis.

■ Include fresh fruits,
vegetables and whole
grain cereals in your diet

■ If you drink alcoholic
beverages, do so only in
moderation

The study medication, skin exams and
parking are provided

■ Don't smoke or use
tobacco in any form

For more information call:
Karen McKenzie, RN., BSN at 313-556-8847 or
Melinda Thornton, RN. at 313-556-9759

■ Avoid unnecessary X-rays

■ Avoid too much sunlight;
use sunscreens

Phone (

L

J.

■ Take estrogens only as
long as necessary

For more information
call (800) KARMANOS
(800-527-6266)

Visit our website at
www.karmanos.org

Get Results...
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Call The Saks Department
(248) 354-7123 Ext. 209

1/30
1998

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