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VITALITY from page 35

.

Sit back.

do, The Jewish News must change and
adapt as its audience evolves. That's why
listening attentively to what you tell us
will always be a staple of how we oper-
ate. We may not always agree but we'll
always care about what you have to say.
People relate best to people, not
inanimate objects. A bedrock for us here
at the
to emotionally connect to
you, our readers. We do that through
stories that mirror your heritage,
lifestyle, interests and needs. We do it
through news, information and insight
that educates, informs, entertains,
inspires, rouses and provokes.
And we do it by watching over Israel
— its politics and way of life as well as
its relationship to the Diaspora. Jews on
all sides of the pluralism issue can look
beyond the rhetoric to find meaning in
the Yiddish saying, Verter muz men
vegen un nit tsailen (Words must be
weighed and not counted).
We, as American Jews, need Israel
and it certainly needs us. It nurtures our
spirituality. The culture of being a Jew
includes having an emotional bond to
the Jewish state — the epicenter of all
that Judaism stands for and represents.
The Bial-Shem Tov, founder of the
Chasidic movement in the 18th centu-
ry tells us:

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Sit back.

Watch your money grow.

Mao

Take money out.

Just as the hand, held before the eye, can
hide the tallest mountain, so the routine of
everyday life can keep us from seeing the
vast radiance and the secret wonders that
fill the world.

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The lesson to be learned from that
heartfelt meditation: Don't get so bound
up in your secular life that you don't see
the spiritual vitality about you.
No matter where our secular lives
take us in the rhythm of the week, no
matter what experiences we encounter,
no matter whether we affiliate with a
particular branch of Judaism or are even
observant, there's a constant in our lives
every Friday that calls to our Jewishness
and stirs our collective neshama (soul)
— and that's The Jewish
News.
As I see it, it's our job to not only
prick your conscience and whet your
appetite through fulfilling, enriching,
compelling coverage, but also open a lit-
erary window through which you can
seize the spiritual vitality that fuels our
4,000-year-old faith.
Ken yehi ration. May this be God's
will. O

"Yeah, it's that easy."

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