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January 23, 1998 - Image 143

Resource type:
Text
Publication:
The Detroit Jewish News, 1998-01-23

Disclaimer: Computer generated plain text may have errors. Read more about this.

Preserving the Traditions
of the Jewish Heritage

/-/

1

/-

pain came back."
However, the tea was difficult to
find in Michigan. Dr. Goldberg
became a distributor, leaving active
medical practice to sell the tea he
credited for relieving his pain.
The tea hardly completed his mis-
sion to save Americans from the
clutches of a fast-food, meat-craving
society.
Now, working from an office in his
Southfield home, the physician is cre-
ating his own line of food, the staple
of which is Goldberg's Fat Free Meat-
less Meat, sold in a handful of local
health food stores. Made from tex-
tured vegetable protein, the product is
flavored to taste like ground beef,
ground chicken, pepperoni, Canadian
bacon or other meats and can be put
into any recipe in place of meat.
Rick Tannous, a local chef who has
prepared the meatless meat, said the
product is "nutritionally excellent" but
acknowledged that it is "bland."
"It is like rice. If you cook it with-
out spices, it has no flavor," he said.
"This takes on the flavor of what you
cook it with."
As early as next month, Dr. Gold-
berg plans to market the product
nationwide as the ultimate in veggie

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A customer samples Rooibos tea.

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Phone

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burgers, a food item that generally has
a reputation for not tasting like the
real thing. Dr. Goldberg promises to
change the mindset.
"I don't like to gloat, but it is the
best burger on the planet," he said.
Once it hits the shelves of grocery
stores, Dr. Goldberg plans to inun-
date the market with a multitude of
other health-conscious products.
"I have plenty of ideas," he said.
"We'll see how this one turns out and
then its on to bigger and better
things." ❑

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The Jewish News
Gets Results.

f.

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1/23
1998

143

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