Changing Image Pawnshop History ALAN ABRAMS Special to The Jewish News he three large balls hanging outside the pawnbroker's office are long gone, but pawnshops are very much alive and flourishing in metro Detroit. And like many other businesses that have successfully found a niche in the specialized '90s, pawnshops have gone upscale to attract and service a new breed of clientele. You won't find guitars and rifles hanging from the walls at Norman's Jewelry & Loan on Telegraph Road near Nine Mile Road in Southfield. Instead, a display case highlights unique trea- sures such as a team-signed Detroit Pistons championship basketball and a 1984 Olympics gold medal. Last November, store owners Sharon and Norman Gornbein consigned an out-of-pawn baseball autographed by Babe Ruth to the premier Mastro & Steinbach sports auction house. Estimated at $1,800, Bill Mastro con- firmed it brought $3,800. If you're interested, Norman's has another one in stock. The Gornbeins have made loans on heirlooms ranging from original art- works by LeRoy Neiman, Jim Dine, Peter Max and Picasso to art deco Erte bronzes. They've loaned on Harley Davidson motorcycles, Wurlitzer organs, fine furs and cars. "The only car we haven't pawned is a Rolls Royce," said Norman Gornbein, "but we've had 98 percent of the other makes in our possession." Yet, it is still gold and diamond jew- elry that is the mainstay of the new breed of pawnshops like Norman's. Why? "It's always a material you can scrap, and it's got a cash-out value. That's still what the bank looks at first," said Sharon Gornbein. Indeed, their carpeted, well-lighted showroom suggests the ambience of a jewelry store more than it does a pawn shop. Their customers are upscale and so is the merchandise. Although the Gornbeins occasionally will buy jewelry outright, they have cus- tomers who continuously have renewed their loans from the day the store opened in 1993. The Gornbeins are strict about pro- tecting the confidentiality of their Pawnshops of the 1990s are polishing their looks while continuing to provide an age-old service. -0 0 0 0 awnbroking can be traced back at least 3,000 years to ancient China, and references to it have been found in the earliest written histories of the Greek and Roman civilizations. Usury laws imposed by the Catholic Church in the Middle Ages prohibited the charging of interest on loans, limiting pawn- broking to those outside the Church, such as Jews. Out of eco- nomic necessity and because of problems in the banking system, pawnshops made a resurgence in later years. The House of the Lombards operated pawnshops -throughout Europe with royalty, including King Edward III of England, among their clients during the 14th century. The symbol of the Lombards' operations were the three infa- mous gold balls. The Medici fami- ly also became active in pawn- broking, and the three gold balls can still be found in their family crest. When Christopher Columbus approached Queen Isabella about securing funds for his voyage, she was prepared to pawn her crown jewels to provide the financing. But having driven the Jews out of Spain, she was fortunate that the government found an alternate source of revenue. The children's nursery rhyme, "Pop Goes The Weasel," refers to pawnbroking. A weasel is a shoe- maker's tool, and in early vernacu- lar, to "pop" is to pawn. Hence, "That's the way the money goes, pop goes the weasel." In 1988, when the National Pawnbrokers Association was formed, there were 6,800 pawn- shops nationwide. Last year, there were more than 15,000, making about $35 million in loans. Some of that growth is attributable to four large, publicly-held chains moving into the arena. The chains do not have a significant presence in the metro Detroit area, prefer- ing to operate in southern states where they can legally charge as high as 20 to 25 percent interest a month. But none of the four has done particularly well as invest- ments in the stock market. . Norman and Sharon Gornbein: good service and surroundings. clients, but conceded that they count several professional sports personalities and automobile company executives among their pawn customers. "We have wealthy attorneys to sur- geons," said Sharon Gornbein, "but Most are in the middle. We have people living paycheck to paycheck, and for them, pawning is guerrilla financing. Some customers have done it 50 to 75 times." As one pawn shop customer said, "The pawnshop is the place to go, espe- cially when your credit cards are maxed." For generations, pawnshops were unfairly stigmatized — often by anti- Semitic British crime fiction writers — as a haven for petty thieves looking to fence stolen goods. Today's store is more likely to play an active role in the recov- ery of stolen merchandise. As the linking by Miami police of serial killer Andrew Gunman to the murder of Gianni Versace showed, most pawnshops are fully computerized. 1998 137