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A New Cause

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Ed Rosenthal has taken on Bikkur Cholim Hospital
as his latest project.

O

PHIL JACOBS
Editor

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Jerusalem will double within the next
20 years."
At JNF, Rosenthal raised an average
of $1.5 million for Detroit and Toledo.
That money was placed into the overall
$250 million JNF worldwide pool.
"Whatever I raise here will make a
much more significant difference," said
Rosenthal. "The issues at Bikkur
Cholim are about life and death. This
is a new role for me. It's something th
I'm still learning about. The issues at
JNF were always critical, but the issues
I'm dealing with here are so very press-
ing."

hen Hamas terrorists hit
central Jerusalem, the
wounded were taken to
Jerusalem's oldest hospi-
tal, Bikkur Cholim Hospital.
Now, a friendly face in the Detroit
area, Ed Rosenthal, who for 16 years
represented the Jewish National Fund,
will be working for the hospital.
Rosenthal was named recently as
national director of the American
Friends of Bikkur Cholim Hospital. He
will remain here with a Southfield
office but will travel the country to
raise funds and set up philanthropy
centers for the hospital.
The words Bikkur Cholim liter-
ally mean "visiting the sick." The
hospital was created out of three
rented rooms in -1843 as a place to
service and visit Jerusalem's sick.
Nobody has ever written any
restrictions to that code.
Therefore, Bikkur Cholim's sick,
to this day, could be Jew or Arab,
rich or poor.
Over the years, the hospital grew
in a location of western Jerusalem it
has occupied since 1912. Much of
the building has been the same for
the past 85 years. Bikkur Cholim is
known for its research area, its
coronary care and its work with
infertility.
Now the hospital is going after a
$5 million addition, a new and
Bikkur Cholim Hospital in west Jerusalem.
improved, emergency facility.
The hospital, according to
Rosenthal said his goal now is to
Rosenthal, as well as the city of
travel
the country and meet people he
Jerusalem, received a cold dose of reali-
hopes
will respond to the needs of the
ty when the Hamas terrorism sent
emergency
room and beyond. Bikkur
scores of people to the emergency
Cholim
has
two other centers of fund
room. Jerusalem officials want the hos-
raising outside of Israel: one in
pital to be able to handle a heavier load
London, the other in Belgium. Besides
of injured, if necessary. The city gave
private donations, most of Bikkur
Bikkur Cholim 1 1/2 acres of nearby
Cholim's budget comes from the Israe
land to build an emergency room addi-
government.
tion, doubling the size of the current
"It's easy to be motivated for this
facility.
cause,"
said Rosenthal. "The adminis-
"Bikkur Cholim treats everybody,"
trative
needs
are low. Almost all the
said Rosenthal. "It is a center of treat-
money goes to the hospital. There is a
ment for Jews, Arabs and Christians. It
need within central Jerusalem, and it's
serves all of downtown, but it was built
my job to show Americans who care
for the population of 1912. The esti-
that they can make a difference." [1]
mates are that the population of

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