Grand
opening

S•A•L•E

Monday - Saturday • January 12th - I 7th

We Moved Two Doors East — Next Door to Starbucks Coffee
We are very proud of our new location.
It is the ultimate medical and optical facility.
Along with all the other stores at the New Look Applegate Square, we are
having a Sale, Monday through Saturday, January 12th-17th, 1998.

This Week Only

30% OFF
All Frames

In shock. •ilh purchase ofienses, some

IRCIFiCii011S111lly apply.

For the newest fashion l9ok or that extra pair for sun, sports, or work, or just to
see our new office, please consider visiting us.

ROLAND
OPTICG

Voted #1 in Detroit.

Applegate Square - Northwestern Hwy. Between 12 & 13 Mile

(248) 358-2920

Comprehensive Eye Examinations • Medical Diagnosis &Treatment
Excimer Laser Co-management • Custom Contact Lenses
Ultimate Fashion & Sports Eyewear

Dr. Michael Weishaus and Dr. Max Gottesman

Optometrists

STILL SMOKING?

IT'S TIME
TO QUIT!

Hebrew Memorial Chapel

1/2
1998

10

MOM

AMEN

rex Yr nor.

26640 Greenfield Rd. Oak Park MI 48237
248-543-1622 • Outside MI 1-800-736-5033

Brew Boss

The Cappuccino Man brings coffee drinks,
with a dash of personality, to the masses.

--_/
rev up and guide their skateboards
over the ramps. One plays drums in
Staff Writer
the open garage.
Inside the house it's a mixture of
matter of minutes before
French
country, woodsy calm and pop
the foam froths. The coffee
art,
with
antique cans stacked to the
warms to that just-right tem-
kitchen ceiling. An octagonal,
perature, and tiny flakes of nut-
enclosed gazebo attached to the deck
meg are sprinkled atop the concoc-
beckons Lewkow whenever the weath-
tion. The cappuccino slides easily
er is warm enough.
down your throat — and then it's
"I love being a dad," says Lewkow,
time for another.
whose
schedule revolves around the
Be it decaf, regular or half-caf skim
kids'
school
hours, so he can be home
double cap, Elliot Lewkow — a.k.a.
when
they
are.
"I like to know what's
the Cappuccino Man — doesn't want
going
on
in
their
lives. My family is
you to wait for your brew.
my center, my universe."
Five years ago, Lewkow's wife,
It's not hard when you like the
Gayle, read about a coffee machine,
same
things. The kids — Noah, 14,
invented by a man named Dick
Jacob,
10, and Sarah, 9 — help out
Fourquet, that was "revolutionizing
with
the
coffee business, and they all
the cappuccino business." Sick of
drink
the
usually-adult hot beverage.
California and longing for a more
Lewkow
is an avid reader, and he like
even-keeled family life, the Lewkows
to roller blade, bicycle and play soft-
decided to head for Detroit, Gayle's
ball. He's also a part-time docent at
hometown. Elliot figured he'd get in
the Holocaust Memorial Center.
on the revolution and launched a cap-
Before the coffee career, Lewkow
puccino machine sales campaign.
sold
shoes to celebrities on Rodeo
"[Fourquet's] concept was to be
Drive
and ran a special education
able to bring cappuccino and espresso
school
in California. When he was
to the masses," Lewkow says. "He
young,
he shined shoes in the winter
found a way to also make it a fast
at a New York bakery. "I was 8 years
food process, but he didn't lose any
old. Half the time, people were too
of the texture, body or taste of cap-
cold. They said, 'Here, kid,' and gave
puccino."
me 50 cents [without wanting a
Lewkow left behind sales and got
shine]."
into the performance end of the busi-
It costs anywhere from $475 to
ness after hooking up with Dee Dee
$700
to bring the Cappuccino Man to
Hoffman, whom Lewkow calls "the
your
party.
He has four carts, several
guru of party planners." When he
employees and a wide range of experi-
contacted her a few years ago, she
ence — from a 25-person gathering
asked if he was available the following
rf\
for Domino Pizza magnate Tom
Saturday night to make cappuccino at
Monaghan's
wife's
birthday
to
an
a party. Lewkow and his wife scram-
1,800-person golf tournament in
bled to bring quick cappuccino to a
Dearborn.
He's even done tailgate par-
350-person bar mitzvah party at Tam
ties
at
the
University
of Michigan and
O'Shanter.
concerts at The Palace.
That night, about five guests asked
Certified kosher by the Vaad
if he could cater coffee at their
Harabonim,
the Cappuccino Man can
upcoming parties, and it hasn't
serve
a
decaf
cap or caffe latte at a
stopped since. Today, he caters bar
meat
dinner
—
by using pareve
mitzvahs, weddings and other private
--\
creamer.
parties.
His
specialty
is
a
hot
vanilla
that
is
The 47-year-old native New Yorker
"legendary on the bar mitzvah cir-
spent 20 years in Los Angeles before
cuit," and hot banana and hot straw-
coming to Michigan. His wife, Gayle,
berry have really taken off among
works at WRIF-FM.
kosher clientele. He also serves hot
Small, wooden ramps are poised in
cider, Italian sodas and in the summer,
the middle of the residential cul-de-sac
frappes and frappuccinos.
where the Lewkows live. Young boys

LYNNE MEREDITH COHN

I is a