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Above: While Santa and his. elves may not really carve dreidels or Chanukah meno- .
rahs, this Designer G _ rivtings card marries the two holidays. Inside says, "Happy
Holidays."

. .
Michelle Buckley, spokesperson for
Hallmark's Tree of Life division, says
sales of its two interfaith cards don't
compare to Christmas and Chanukah
sales.
"When you look at sales of our
Christmas cards, not even the boxed
cards, Americans are sending out 2.6
billion cards. When you look at
Chanukah, it's 10 million [cards sent
out by Americans]," she says.
The Tree of Life line debuted in
1995.
"The fact that we developed them
shows there's a need for that type of
card, and if there's a need, obviously
people are responding to that need,"
Buckley says.
Dianne Schneider, owner of
Dianne's Hallmark in Bloomfield

Hills, says people buy interfaith` cards
because they "don't want to anger
anybody. They're not real popular.
People [may not] really know there's
such a thing." Hallmark stores market
the cards as "suitable for many faiths."
Barbara's Paper Bag in Birmingham
sold out a line of interfaith holiday
cards by Gina B. Graphics that pic-
tured a snowman holding a Christmas
tree in one hand and a Chanukah
menorah in the other.
"This year, a lot of people [have
been] very conscious of not saying
Christmas — sensitive to Jews. It
seemed like people are more aware that
not everybody celebrates Christmas,"
says owner Susan Sivak.

Above, left: Including
Yiddish in its rhyming
Chanukah version of the
son, "Twas the night
bre
Christmas," this -
before
Designer Greetings card
applies Jewish know-how
to Christian themes.

Above, right: This
Chanukah card, with a
caricature bearded turtle-
rabbi, boi;fows-from the
tune, "The 12 Day's of
Christmas." Published by
Designer Greetings.

Left: This Designer Greet-
ings card says "Happy
Holidays" inside. Owner
Jack Gimbelman says no
one has been offended by
a dreidel-spinning Santa.

❑

12/26
1997

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