MOTOR COACH TOURS - AIR AND CRUISE TRAVEL
*
* * "NEW YEARS EVE GALA AND MURDER *
* * MYSTERY TRAIN RIDE"
*
*
*
Adrian
Michigan
Dec.
31-
an.
1
J
$222
* *
"RING IN 1998"
* * FLORIDA! (ORLANDO, TAMPA,
* FT. LAUDERDALE, CLEARWATER)
* Bus, Lunch Mystery Train, Meals, Music,
.** * Dancing
Dancing, Champagne, Breakfasts & Show!
: Feb. 23-March 9 — R.T. - Coach, Hotels,
* Meals, Attractions, Tours & More! ..$1338 -
* * AGAWA CANYON SNOW TRAIN
: "CHICAGO"' IS COMING TO TORONTO!
* * SAULT STE MARIE, MI & ONTARIO,
$279 ; ; Feb. 6-8 & 13-15
* * Including Kewadin Casino!
* March 27-29 & April 24-26
: Bus, Hotel, Show & More
*
*
*
*
$258 *
*
, *
*
*
$64 * * Bus, Lunch, Show & Shopping
: London, Ont. Mar. 7
AIR AND CRUISE SPECIALS
SPECIAL NEW YEAR HONG KONG SPECIAL FESTIVAL TOUR
*
*
*
8 DAYS, 6 NTS. JAN 24 & 26 DEPART - FR. $1278 (INCL. AIR, TXS. ADD'L)
*
*
*
HOLLAND AMERICA EARLY BOOKING AND ALUMNI DISCOUNT
(7 DAY CARIB UP TO 50% LESS $100 ALUMNI DISC.)
SELECT DATES AND RESTRICTIONS APPLY
* *
Call for add'I. cruises, dates & discounts!
* Prices .... dbl. occ. Grou . Discounts. CALL FOR FLYERS, ADDITIONAL TRIPS & DETAILS
*
•
Board Meetings —All Aboard!
*
* * * FRANKENMUTH & BIRCH RUN
$58 *
* * Feb. 14 - `The Gaylords" (Valentines Day!) *
* * Mar. 11 - "The Platters"
*
: "PICASSO AT THE LAPIN AGILE"
* (BY STEVE MARTIN)
*
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Travel
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BERKLEY TOURS AND TRAVEL, INC.
248 559-8620 OR 1-800-875-TOUR 8687
AtlAnAei,
SERVING THE JEWISH COMMUNITY SINCE 1970
ISRAEL FAMILY TOURS
Bar Mitzvah Child Travels Completely Free! (no hidden costs)
We Offer The Best Tour Staying At The Best Hotels For The Best Prices!
Featuring The KING DAVID & DAN Tel Aviv Hotels
Celebrate Israel's 50th Anniversary In Jerusalem April 20-May 4.
Let Us Customize Your Tour To Israel.
Official Tour Operator Of The 1998 RABBINICAL ASSEMBLY CONVENTION.
Jerusalem February 15-20.
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DETROIT
3EIVIOD SEWN
JN
Catching the wave of new business enterprises,
a Netanya-based travel consultant
is marketing hi-tech business conferences
in Israel aboard luxury cruise ships.
JESSICA STEINBERG
big bang for the vacationer's hard-
earned buck. A recent immigrant to
Special to The Jewish News
Israel, Maharam established
Personalized Travel, a Netanya-based
here's an entire generation
cruise consultancy specializing in cre-
out there whose concept of
ating individual travel experi-
cruise ships is
ences.
derived from "The
Lux
About 5,000 Israelis take
Love Boat," a '70s TV show
cruise ships
cruises
each year, says
that revolved around the
pro vide
Maharam,
who is intent on
escapades of a vacation liner's
bus iness
increasing
that
number.
crew and its passengers.
confe rence
His target is the Israeli
Images of unlucky-in-love
settz 'ngs.
business community. He's
cruise director Julie McCoy
marketing cruise ship confer-
and goofy Isaac the bartender
ences
and
conventions as a viable
aside, cruises are considered one of
alternative to hotel or resort gather-
the best vacation options around.
ings.
According to Cruise Lines
To that end, he recently took a
International Association (CLIA), a
group of hi-tech marketing managers
North American organization corn-
on a tour of the Holland America
prised of 26 international cruise
Maasdam, a 720-foot (220 m.)
lines, over five million people took
cruise ship docked for the day in
shipboard vacations in 1996. And
Ashdod.
there are more repeat trips by cruise
"Most ships are floating hotels,"
passengers than any other form of
says Maharam, a former New Yorker
travel.
who has spent the last 12 New Year's
The main reason, asserts CLIA, is
Eves on cruises. "Picture the tallest
that taking a cruise stretches your
building in Israel and lay it down in
vacation dollar. One ticket on a lux-
the water. That's a cruise ship."
ury liner includes all the vacation
The Holland America Maasdam
amenities: food, activities, entertain-
has a crew of 372, a 1,266 person
merit and exotic locales.
capacity, two dining rooms, two
You can unpack your suitcase at
swimming pools, a movie theater,
the beginning of a voyage that takes
and three bars. And that's a medium-
you to several ports and not think
size ship, says Todd Utkal, the assis-
about repacking until the end of the
tant cruise director.
trip.
Maharam has compiled a database
Bob Maharam is banking on that
of all available cruise ships, including
Jessica Steinberg is a writer for the
their capabilities, as well as their points
Jerusalem Post.
of embarkation and ports of call.
T
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