12/5 1997 70 Jewish community, and we gambled." The rabbi doesn't think the depar- ture of B'nai Moshe boosted his mem- bership at all. "What we always had at Beth Shalom was a love of young people and older people, a balance. We were the first group in the city to have pro- grams for seniors, 24 years ago, the Enhanced Generation. And program- ming for new Americans — we talked about having a newsletter in Russian." An effort last year to start young adult chavurot has blossomed into two thriving groups of young couples. Beth Shalom was the first Conservative shul in Detroit to go egalitarian, allowing women aliyot and full inclusion in Jewish ritual, almost from the moment Nelson took over in 1972, and it was the first to have a female congregational president. Arid it has never been too big (cur- rently, approximately 750 families belong). – The social hall, lobby, entrances and bathrooms were renovated and expanded, with the idea of bringing the building into the public eye, says Nelson. Previously, Beth Shalom remained hidden by trees from Lincoln Road, which it faces. "The renovation of the synagogue has made it more contemporary and more inviting to the younger generation," says Jill Cody Dones, 37. "That's very important. We're seeing so many young faces come in now I think that has a lot to do with it." But Dones, a "friendship" member and chairperson of the new members committee, says new staff members also have helped update the shul's image. "Barbara Cook [Beth Shalom's first executive director] has been an unbe- lievable asset to the synagogue with her fresh ideas, which the synagogue needed. And with the new school, new teachers coming in are going to be younger — it is going to set a precedent for the entire area Dones and her husband Aaron live in Waterford, a 30-minute _drive from Beth Shalom. But they make the com- mute because of Rabbi Nelson. "His up-to-date points of view, his D'var Torahs are always relating to current events, which draws everyone in. We can all relate to what he's talk- ing about. You just get a warm feeling when you're around the people there, and I attribute that to Rabbi Nelson and [his wife] Alicia," Dones says. Drawing new members from all over the Detroit metropolitan area, Beth Shalom runs the risk of pinching other area Conservative shuls, like Southfield's Shaarey Zedek or Beth Achim — especially now that Beth Shalom has plans for a nursery school of its own. Beth Shalom with my family, but we've never been able to afford our own membership anywhere and they offered this free one," she explains. "It seems like they have a lot of new young families with young kids. We went to a couple of activities there for the holidays, because close — Shaarey Zedek is not as close as Beth Shalom is for us." Yet, if another shul had offered the Ederys a free membership, they would have given it a try, says Missy. "It was an affordable way to be affiliated with the synagogue." ,210.112.kA;.4,:m Beth Shalom 4as always had a reli- Missy Edery says her family is gious school for kindergarten through enjoying Beth Shalom and will consid- 8th grade, but never a preschool. er joining when the one-year free Oftentimes, families will enroll membership expires. A major their children at a synagogue consideration for them is the preschool and then end up convenient location and Beth Shalom joining after they become promise of a local nursery straddles the familiar with the shul. Orthodox and school. The decision to start a nurs- Most of the 140 new fami- Reform com- ery school was part of the lies to join Beth Shalom are munities. effort to save the synagogue. young families "who are try- "I didn't want to send con- ing to figure out their priori- gregants to other nursery schools and ties," says Nelson. Ten percent of all hope they'd come back in two years," Beth Shalom members have children says Nelson. "That's what we call enrolled at Hillel Day School. institutional suicide." In recent years, Shaarey Zedek, the Missy and Gidon Edery, largest Conservative presence in Huntington Woods residents with metro Detroit, has poured much of their children, Maya, 4 1/2, and its resources into outlying sites, like Adam, 9 months, joined Beth Shalom the Irving and Beverly Laker this fall. Missy "grew up attending Education and Youth Complex, the B'nai Israel Center and the Eugene and Marcia Applebaum Jewish Parenting Center, all in West Bloomfield. And Beth Achim does not have a nursery program. The Nelsons do not consider Beth Achim a competitor. At Shaarey Zedek, Rabbi Irwin Groner isn't worried. He offers Beth Shalom a loud mazel tov "for their outreach to the Jewish community of Oak Park and other suburban areas. As they advance and strengthen their own congregation, they help nurture the growth of Conservative Judaism throughout metro Detroit." And, Groner notes, Shaarey Zedek does have schooling in Southfield. "Our nurs- ery school is in West Bloomfield, but we have a branch of the nursery school here in Southfield at Shaarey Zedek," Groner says. And while many Shaarey Zedek members may live in the northern suburbs, Groner says the shul is staying put. "We have a commitment to this synagogue and this community for the fore- seeable future." Incoming Shaarey Zedek president Dottie Wagner says there's more than enough room for different avenues of Conservative Judaism in the suburbs of Detroit. "We have lots of pro- grams in Southfield," she says. "I firm- ly believe there's a place for everybody. I feel very comfortable that another shul is embracing the northwest corri- dor. Shaarey Zedek is fortunate — we have different points of entry." Rabbi Nelson notes that "it's won- derful to see the Orthodox strength in this area, but it's not just the Orthodox. We have equal strength in terms of numbers of people buying [homes] in Oak Park, Southfield. My wife and I have served on every corn- mission there is to serve on in Southfield, it's a fully integrated city. Huntington Woods has its own char- acter and charm and tremendous strength. All that combines to form an area where, if you offer people something of quality, they will come." ❑