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CELEBRATION
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in our Classified Section
tions for the Hummingbird, Yoeli's
main target is the leisure market. He
hopes it will become as popular as the
ultralight aircraft.
Is the Hummingbird dangerous?
"No more dangerous than flying an
ultralight," Yoeli insists. "Today people
are looking for excitement and speed,
and this fills the requirement." It is
likely that users will need a license to
fly the platform, however. Safety fea-
tures include an emergency parachute.
Yoeli says the sturdy platform will be
able to take a hard landing without
damage. If one engine fails, the
Hummingbird can continue flying on
the three remaining engines.
At present, AD&D is funding the
project alone but is looking for a
strategic partner who will invest in
further development to turn the pro-
totype into a "safe and repeatable
product." The company hopes to find
sponsorship from a large manufacturer
such as Kawasaki or Yamaha.
It doesn't take long to realize that
much of the creativity and excitement
that pervades AD&D stems directly
from Yoeli, a shy, soft-spoken man
who would rather philosophize than
talk figures.
One of his hobbies is painting.
Since 1995, when he took up the
brush, Yoeli has already had seven
exhibitions.
Creativity is his motivating factor.
"The whole premise behind AD&D is
to consistently doubt whether a cer-
tain solution is really the best. If you
start with that doubt, you can find
ways to improve things.
"Engineering is usually conceived
of as a gray area.If you say you're dat-
ing an engineer, friends say, 'how
dull.' The kind of engineering that I'm
trying to establish here is about
expanding your limits, discovering
how far you can go with your imagi-
nation. I want to be an engineer like
Gaudi was an architect. To cut off the
reason we were taught at school and
take risks. If you don't do this, you
can't move forward. And you have to
be prepared to fail once in a while."
Yoeli admits that his first priority is
not to become rich. "If money were
the only motivation, this company
wouldn't have grown to where it is. It's
profitable. That's important because
we can make a living and have fun."
Work and fun are keywords at this
company. If engineers are working on
a paragliding project, AD&D sends
the entire staff to a two-day paraglid-
BOND on page
122
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