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November 28, 1997 - Image 163

Resource type:
Text
Publication:
The Detroit Jewish News, 1997-11-28

Disclaimer: Computer generated plain text may have errors. Read more about this.

YOU DON'T HAVE TO GO DOWNTOWN
TO GET

ZI

• building make-believe environments,
just as they continue to do in today's
theme parks and in Las Vegas.
The movie house was a bargain-
basement Shangri-La for a mass pub-
lic. While it is too much to say that
the attraction didn't matter, the the-
ater itself was a large part of the expe-
rience, intended to be so by the
exhibitors and expected by the audi-
ence.
It's easy to romanticize about
movie going in the old days, but
thinking back on it with a halfway
objective eye, some customs of that
time would strike today's audiences as
downright barbaric.

THE SHOW NEVER STOPS
Perhaps the greatest contrast to the
present day is the way that most
movie goers used not to worry much
about getting there when the film
began. People arrived whenever they
felt like it; going to the movies was
virtually a drop-in experience.
Performances were continuous,
meaning that intermissions lasted 10
or 15 minutes, to allow trips to the
• refreshment counter. Then the Show
would begin again. You could stay as
long as you wanted and sit through
the whole show again.
These were days of the double fea-
ture. Neighborhood theaters would
routinely offer two attractions for the
price of one. A ritual of going out to
the movies with friends involved
lengthy negotiations so that you
could find a bill where no one had
seen at least one of the attractions.
Someone might end up compromis-
ing: "Oh, that's all right, I don't mind
seeing that movie again."
With arriving in the middle of a
film an accepted practice, theaters
had ushers who would show you to a
seat in the darkened auditorium. You
followed the beam of a flashlight
- pointed toward the floor.
Of course, this meant that people
would be leaving during the course of
a film, too. You might see the last
two-thirds of a movie, sit through the
cartoon, newsreel, the coming attrac-
tions and the second feature, then
watch the first third.
Nobody seemed to think this was a
strange way to follow a story, to the
point that a new expression was
added to the language: This is where
we came in.

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11/28

1997

103

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