BRAND NEW 1998 SEDAN DEVILLE :14utitf. • at the same time major grocery stores rush to place more kosher items on their shelves. Early on, customers trickled into Ohana's store. After business picked up, he began to hear complaints about the spiciness of the food. "For those of us from Israel, we grew up with hot dishes. There was spice in everything," he said. "But Americans aren't used to that. If this is what they want, I will give it to them." The Moroccan-born entrepreneur also heard that there wasn't enough tra- ditional Eastern European food on his menu, such as kugels and gefilte fish. He also accommodated those wishes. Aron Sigler, owner of Sigler's Catering, admires Ohana's willingness to adapt recipes without using processed foods. "He is a perfectionist," Sigler said. "He uses only the freshest ingredients." Perhaps it is because of this philoso- phy that the carry-out business has : ;17:.>• ; 57 Loaded, Leather, Alarm & Much isiliire Retail $528m* OR GM Employee $49900* Per Month Per Month Disclosure: 27 month lease, 12,000 miles per year. 15¢ excess. Leasee responsible for first payment, sec. deposit, acq. fee, use tax and plates. *Total due $2,730.00 ** Must qualify for GM Opt 1, total due $2,650.00 r4;;a O 0 AUDETTE 7100 Orchard Lake Rd. (at 1416 mile) West Bloomfield (248) 851-7200 become successful. In the middle of a recent Wednesday afternoon, when business is generally slow, 11 customers wandered into the store during a half- hour period, most making purchases. At mealtimes, it is not unusual to see as many standing in line to purchase items from the display cases, which are laden with a variety of salads and Mediterranean dishes. Ohana hopes his business offers cus- tomers more than they are accustomed to, pointing to the convenience of pur- chasing groceries at the same time as prepared deli items. The store in the near future will also offer difficult-to-find Israeli items. For example, one customer recently asked for a traditional Israeli dessert item consisting of a cookie filled with rich cream. Ohana spent 10 days on the phone, determined to find the elusive treat, until he found a New York food • STATE FARM INSURANCE Ofer Ohana is in an expansive mood. MARILYN J. GOLD-AGENCY Municipal Bonds Listing Receive Weekly Report STAT. 1..1 ato INSUNANCII Sal ■ O. "I believe in personalized service" • AUTO • HEALTH • HOME • COMMERCIAL • LIFE • IRAS • BUSINESS 248.35301400 26561 W. 12 Mile Road, Suite 203, Southfield, MI 48034 ■ 11•1111. Lapides Publicity Workshops Work! Lisa will teach you how to: I Use Publicity as a credible sales tool " Create your news angle "Write a press release Develop your media "contact list" ""Pitch" your story to the Media I Schedule the interview LISA LAPIDES PRESIDENT OF LAPIDES PuBJC1Tv GR P S'NZE. 1986 Workshops Every Wednesday Thursday Call (248) 644-5 I 40 to register for the Lapides Publicity Workshop. Cost is $99 per person. Participants receive a free 70 page "The Power of Publicity" book. 11/14 1997 133