Business

A Taste Of Success

EXPLORE ANCIENT

EGYPTIAN TOMBS WITHOUT

ALL THOSE

An Oak Park eatery
expands into a grocery
business, and perhaps
a second location
next year.

UNPLEASANT CURSES.

JILL DAVIDSON SKLAR

N

Special to The Jewish News

othing ruins the majesty of an ancient

exhibit. Otherwise, you'll be

Egyptian tomb faster than an annoying death

curse left behind by some vengeful pharaoh.

Detroit Institute of Arts is

Fortunately, that's about the only bit of ancient .

located at 5200 Woodward

Egypt you won't experience firsthand at the

Avenue, Detroit, Michigan 48202. For ticket

Splendors of Ancient

Egypt

A

the one doing the cursing. The

information, call the - DIA at 313-833-4005.

exhibit. As the

Or Ticketmaster at 248-645-6666. Hours:

sole Midwest site for this

Wednesdays through Fridays 11 am to 4pm;

collection, the Detroit

weekends 11 am to 5 pm. The museum is closed

Institute of Arts is the only

Mondays and Tuesdays.

place you'll be able to discover ancient-Egyptian

The exhibition. ort.tantzed by the Florida Intentational Nitim:11111 was selected
trotn the tollvt.11ons of the RilvMcr-PeliZaCtis
Nhisetini, FliIdc.hcom Cenuany.

artifacts that span over 4,500 years. Including

In Detroit. the exhibition is sponsored by the (.1tr•sler Corporation

hind.

Additional support was provided by the Nliihigan (*Puma for An, and Cultural

■

i Atlain and the I)IA rounders Souct
i. Education programs are sponsored by
Kelly Bermes

many wall carvings, mummy cases, jewelry and

SERVICES

statues. So, don't miss this once-in-a-lifetime

SPLENDORS OF

THE: DETROIT

ANCIENT

INSTITUTE OF AR'TS

7VYVV7 I.7 YVVVVVIF

■ VVIIIIV7IIIIVVI/VIIT

Our CD'S
Don't play
Music,

EGYPT

EXHIBIT OPEN

THROUGH JANUARY 4..1998

Itr........-vvvvvyyyvyvvvvyylryv.v.y.

PeAGSTIM'

. h

I

BANK

Member F.D.I.C.

but could
be Music
to your Ears

248-338-7700 or 248-352-7700
2600 Telegraph Rd. • Bloomfield Hills • MI 48302

This is a Federal Deposit Insurance Corporation insured account (FDIC). A minimum opening
deposit and balance of $500.00 is required to obtain the stated Annual Percentage Yield.

11/14
1997

132

*Annual percentage yield when compounded quarterly. Rate is accurate as of
11/14/97. Penalty for early withdrawal from certificate accounts may be assessed.

year ago, the pressing ques-
tion on Ofer Ohana's mind
was not whether to open a
kosher carry-out business
featuring Israeli cuisine. His question
was where it should be — Oak Park or •
West Bloomfield?
While the more- affluent clientele of
the more northwesterly suburb seemed
to be a target audience, the rent scale in
that area was beyond his means. In
Oak Park, he could establish his culi-
nary and business reputation while sub-
leasing a cheaper yet convenient loca-
tion in Lakewood Shopping Center.
"I couldn't decide.- West Bloomfield
had high rents and this place," - he said,
gesturing to his business on Greenfield
Road, "already had the necessary equip-
ment. It just needed some sprucing
up.
He took the gamble and opened in
Oak Park. And he is glad he did.
Less than six months after he hung
his sign, Ohana has bought out the
adjoining grocery store and has plans to •
overhaul the stock in order to offer
harder-to-find traditional Israeli food
items. Additionally, he plans a face-lift
for the store which will include new
fixtures, flooring and ceilings.
He also hopes to offer the same set-
up next year in — you guessed it —
West Bloomfield.
"It is going to be a stretch, but I am
hoping we can do that," he said, noting 1.
that many of his customers, including a
chunk of the area's 3,000 Israelis, live in
the West Bloomfield area.
While the success he is experiencing
is sweet, it is also hard won.
For one, the location is hardly
charmed. While the Greenfield Road
location is a magnet for local observant
Jews because of a neighboring kosher
bakery and Jewish book shop, A Taste
of Israel is just-four doors down from
another kosher carry-out and is across
the street from a vacant kosher restau-
rant that has seen two failed businesses
in as many years.
For another, the kosher food busi-
ness in the area is in flux. A butcher
shop and bakery are closing their doors